Beginning in 1987, well -known brands in the home textile industry, belonging to Mercury Holding Group, the companys products covered more than 300 series such as bed cover, quilts, pillow cores, single -piece combinations, cushions, childrens supplies, summer supplies, blankets, and blankets.Variety.Based on the chain -based franchise model, large home textile companies that integrate R & D, design, production, and sales, have attracted much attention by core products.
Shanghai Mercury Home Textile Co., Ltd. is a major member of Mercury Holding Groups main member and one of the important founders of modern home textile industry in China.After more than ten years of development, it has quickly become a integration of R & D, design, production, and sales.It passed the review of Shanghai High -tech Enterprise in the year.The company is located in Shanghai Fengxian Comprehensive Industrial Development Zone, under the jurisdiction of Shanghai Belles Home Textile Co., Ltd., Shanghai Mercury Electronic Commerce Co., Ltd., Hebei Mercury Home Textile Co., Ltd., Beijing Fashion Mercury Textile Co., Ltd.Haian Co., Ltd., Shanghai Mercury Home Textile Sea Gate Co., Ltd., etc., have two famous home textile brands, "Mercury" and "Belles".
The companys headquarters industrial parks independent production capacity is in the leading position in the same industry. It has a number of production lines such as advanced computer seams and production in China, and realizes the production capacity of "10,000 yuan in Nissan, clothing by the world".In accordance with the standards of the modern enterprise system, the company has continuously regulated corporate management in accordance with its own actual situation. Since 2001, it has been introduced in 2001 and took the lead in passing the ISO9001, ISO14001, OHSAS18001 management system certification and ERP information system construction in the same industry.Professional health and information management are at the leading level in the same industry.
The companys products cover more than 300 varieties of eight series such as bed cover, quilt, pillow core, single combination, cushion, childrens supplies, summer supplies, and blankets.It has always adhered to the principles of product development that "people have no self, people have me." It has always been close to the real consumption needs of consumers, so that the people who can afford to consume and have grade and grade have entered millions of households.The company has launched more than 150 new products each year, and currently has more than 200 intellectual property protection such as invention patents and copyrights.
The company adopts a franchise model with chain monopoly as its main sales method. Marketing outlets are spread all over the country and cities across the country. At present, there are more than 2,600 specialty stores and mall counters across the country.While pursuing the number of channel networks expanding, the company pays special attention to the improvement of network quality. By continuously strengthening the standardized management of marketing networks through the establishment of regional marketing centers across the country, it has continued to improve in terms of terminal image and marketing efficiency.Growth.
The company implemented the brand strategy earlier in the industry. Through product quality, CIS image promotion, market publicity, etc., it has established a good brand image at home and abroad, and created a miracle of brand building in the home textile industry.He has won "Shanghai Famous Brand Products", "Shanghai Famous Trademark", "Shanghai Five -Star Integrity Creation Enterprise", "2014 Shanghai Private Enterprise 100", "Famous Protection", "Chinas 500 Most Valuable Brand" and so on.A series of honors and titles.In 2012, the China Textile Industry Federation was identified as "focusing on the cultivation of Chinese clothing home textile independent brand enterprises".The company attaches great importance to scientific and technological innovation, and is committed to the research and development of home textile products with high performance, green environmental protection and degradable fiber as the main material.Adopt cooperation with domestic professional institutions and scientific research institutions to establish home textile technology centers, home textile laboratories, and graduate internship bases.Essence