On March 29, 2016, Lei Jun, the founder of Xiaomi, released Xiaomis new smart home brand in Beijing -Mijia Mijia.
Since then, Xiaomi smart home products have also fully used the Mijia brand. Making artworks in life is also the product concept of the Mijia brand -aiming to bring consumers with reliable quality, excellent design, and reasonable pricing in one body intelligentHome products.
Relying on the Xiaomi ecological chain system, Mijia is the control center of Xiaomi ecological chain products and e -commerce platforms. It integrates equipment control, e -commerce marketing, crowdfunding platforms, and scene sharing.Users intelligent life solution for intelligent life.
Mijia not only connects the ecological chain company owned by Mijia, but also connects with all Xiaomi and ecological chain smart products to achieve interconnection, but also connects to open access to third -party products., E -commerce access, to reach the complete ecological closed loop of users and control sharing.