Since its establishment in 1983, after more than 30 years of sharpening, Yashili has developed into a modern large -scale enterprise with infant milk powder as its core products.In 2012, the Group invested in New Zealand to establish a large overseas production base, Yasley New Zealand Dairy Co., Ltd., and became the first Chinese milk powder company to establish a production base in New Zealand.
Under the leadership of COFCO, Mengniu, and Danone, the Yashili International Group has opened a new chapter in transformation, focusing on studying nutritional products of infants and young children, and is committed to becoming a world -recognized national brand enterprise.Intersection
On November 1, 2010, Yashili International Holdings Co., Ltd. was successfully listed on the main board of the Hong Kong Stock Exchange, marking that Yashili has reached a new level to international development.With the Groups successful listing and international capital operation, the Group is refining the long -term development planning of the brand, expanding the market sales network, promoting the global strategic layout of the milk source, the integration of upstream and downstream industries, building a national production and logistics base, strengthening the international internationalThe Food Research Institute is invested to launch major projects such as high -end nutrition protein drinks.
Yashili International Group advocates "talent is our most important asset."With an excellent corporate culture and effective incentive mechanism, a large number of talent teams and management teams that are good at running, proficient management, and continuously surpass themselves, and absorb a group of professional and technical talents at home and abroad to work in the company, hire dozens of internationally renowned famous internationally renownedNutrition experts and dairy experts have laid a strong talent foundation for the future development of the group.
Through the Groups improvement and strong talent system, the Group has established a team of more than 1,300 first -level dealers, more than 90,000 retail points (including more than 20,000 medium and large retail points), and more than 28,000 retail point shopping guide teamsProfessional and powerful sales systems composed of more than 2,000 professional marketing personnel and 290 resident contact points have obtained the high penetration rate of the market.
Looking forward to the future, Yashili International Group will adhere to the development path of "continuous growth and creating a century -old brand", stand on the new starting line and set off, show it in front of the world with strong strength, innovative vitality, and cultural charm.The food industry has continued to move forward steadily on the internationalized road.