Casa Di, a brand of Haier Group, is a brand -like elegant international high -end artist appliance and embedded integrated cabinet electricity brand.A number of designers (from 12 countries including Italy, Britain, Germany, France, the United States, Japan, and China) have been developed and designed.It was launched in China on the 20th.
The inspiration of Casarte Casarte is derived from Italy.Home is the core of Casa Di constant; art, as a inheritance, is the tradition of Casa Di.With the true pursuit of the origin of life and the sincere persistence of home art as the cornerstone concept of the Casa Di brand; with the style of home -rich home products, the elite people who love life pursue elegance and enjoy the extremely "quality" as theThe final vision of the Casa Di team; in the face of up to 50 kinds of naming plans, the discussion and screening of many experts at home and abroad through the Casa Di Global Design Center, Global Manufacturing Base, and many experts at home and abroad finally found it in Italian.Interpretation of Casa Di brand souls: "Casarte", "LACASA", which means "home", "Arte" means "art"; the combination of the two is "Casarte", which means "home art"Essence
Casa Dis brand is positioned as "Chuangyi Household Appliances, Style Life".It aims to interpret Casa Di "inherit the artistic tradition of Italy, rely on global design and manufacturing resources, with humanistic care artist appliances and embedded integrated cabinet electrical products, work together to love the elite people who love life, and create a style of life together."Connotation.
Casa Dis products are positioned as artists appliances and embedded integrated cabinet. Each Casa Di product interprets the artistic trend of home appliances.
Art House Appliances: On the basis of leading the functional trend of home appliances, an creative home appliance that highlights product industrial design.Artists appliances, emphasizing the artistic design and design of artistic sense.The emergence of art home appliances will make home appliances a artwork in the home environment, bring consumers senses and spiritual aesthetic experiences, and enjoy the free and convenience brought by the unique industrial design.The artists appliance emphasizes the user -centric design, and is committed to the perfect fusion of the quality and taste, performance and function supported by technological innovation and industrial design.In addition, the artists appliance requires all aspects of manufacturing materials and manufacturing technology to fully serve the requirements of design quality, thereby requiring manufacturers to conduct comprehensive humanized care for consumers.
Embedded integrated cabinet electricity: It is a perfect combination of home appliances and cabinets. It is a solution for integrated from design, manufacturing, installation, and service.The popularity of embedded integrated cabinet electricity will make home appliances no longer the center of cooking and cleaning alone, but will gradually become the continuation of the kitchen and home center; modern home appliances will no longer be used as a separate role, butBecome a part of the kitchen as a whole, the function, design and installation of home appliances will be perfectly integrated into the entire kitchen design concept.
Casa Di product, because of its rich humanistic concept and humanistic care design, conveys the inherent self -confidence, conveys its hopes to communicate with any people who are pursuing a high -quality life as their belief and communicate with enthusiasm for life.Vision, and penetrate the attitude of Casa Di to advocate life and elegant life.What is elegant?Casa Di believes that the "elegance" with fashionable products as vision, exquisite and delicate internal functions "elegance".Elegant is not cold and far away; Casa Di used a noble, gentle, extreme but restrained posture, from the inside out, product to the concept to pass the elegant and calm "Casa Di"life.
Casa Dis profound brand cultural heritage is never a day.Before the launch of the Casarte brand, the Casa Di team lasted for 5 years to conduct detailed and in -depth consumer survey research on more than 80,000 high -end users in 12 cities including Milan, London, Berlin, Paris, New York, Tokyo, and Shanghai.EssenceThe survey results show that high -end consumers are developing into a unique class at high speed.Taking China as an example, high-end people increased at a rate of 16%each year, and 80%are between 25-45 years old and mainly live in first and second cities.Education; they are greatly influenced by foreign thoughts, and have high recognition of fashion, modern, and westernized lifestyles. They believe that the significance of wealth has been internalized from showing off to a lifestyle that is capable of choosing their favorite lifestyles.(Pay attention to the sense of art, elegance, harmony, convenience, high -tech).The values ??of high -end consumers are undergoing profound changes, and consumer demand has also developed from general needs to personalized needs.At the level of product function, high -end people generally pay attention to the technological innovation of the product, pay attention to the reputation of the brand, care about design, and care about the manufacturing process and refinement of the product; while pursuing product quality and functions, they hope that the brand and products can represent their lives.Methods, expressing their understanding of life, and bringing high -quality concepts to their lives.Adhering to the understanding of consumer needs and the worlds top design and innovation support, Casa Di, a brand that can represent the quality of high -end groups, has been given life.
Since its launch in September 2007, Casa Di, with artist appliances and embedded integrated cabinets as its main product line., Cooler, disinfection cabinet, oven, steaming furnace, dishwasher, etc.), small home appliances (coffee machines, bread machines, juicers, blender, orange machine, warm cup discThe overall cabinets, including 9 major categories, 39 major series, and more than 380 models.In the past three years, Casa Di has developed rapidly and has prominent achievements. With its excellent design creativity, he has won the international award frequently, including the "annual design award" of the American Business Weekly, the "Plusx Award" in Germany, the German in Germany"IF Design Awards" and Germanys "Red Dot Supreme Award" design awards.
In the IPSOS brand asset survey report in December 2009, Casa Dis brand mentioning rate in high -end people in Chinas first -tier cities has reached 29%.At present, Casa Di products have proudly entered nearly one million high -end families in China, bringing quality life to high -end people in China.
Casa Di is not only a high -end home appliance brand, but also represents a lifestyle and attitude. Casa Di believes that in the design and concept from the elegance and innovation, Casa will continue to be committed to satisfying the elite people to enjoyThe potential needs of extremely "quality" and the elegant life solutions to respond to future trends.