The new ecological chain brand created by Xiaomi, the abbreviation of Xiaomi smart home, specifically carrying its supply chain products, mainly intelligent hardware, the overall solution of users with hardware and home service products
On March 29, 2016, Xiaomi released a new ecological chain brand in Beijing, Mijia, a Chinese name.The new brand will carry Xiaomi supply chain products in the future, while the previous Xiaomi brand is used to carry Xiaomi its own products.
Mijias name is taken from Xiaomis smart family.According to the Mi family designer, LOGOs interpretation is not only to provide reliable protection measures for smart families, but also hopes that in the future, it can bring more life interest in consumer families.
Relying on the Xiaomi ecological chain system, the Mijia APP is the control center of Xiaomi ecological chain products and e -commerce platforms. It integrates equipment control, e -commerce marketing, and scene sharing. It is mainly intelligent hardware.Overall solution of user intelligent life.
The Mijia APP not only connects the ecological chain company under the Mijia, but also connects with all the smart products of all Xiaomi and ecological chains. At the same time, it also connects to open and access third -party products.Incubation, e -commerce access, to the complete ecological closed loop that reaches users and control sharing.