DHC (Chinese translation: Butterfly Cui Poetry) is the abbreviation of "DAIGAKUHONYAKUCENTER", that is, the university translation center, which was founded by the current DHC president Yoshida Kaiming in 1972.After more than 30 years of hard work, it has now become comprehensive enterprises in many fields such as cosmetics, medical and health foods, medical products, translation and publishing, advanced beauty salons, and spa, and has achieved eye -catching brilliant results.
Initially, DHC was mainly engaged in the translation business, and has since expanded to a huge enterprise group with multiple business units.Among them:: Translation Division, Education Division, Publishing Division, Pharmaceutical Food Division, Food Division, Hotel Division, Beauty Institute and Spa, Underwear, etc.
Japans DHCs makeup business began in 1983, and all products were sold in the form of communications.Starting from basic skin care, to cosmetics, body products, hair care products, mens skin care products, baby skin care products, and healthy foods.After 30 years of hard work, DHC has become NO.1 in the field of cosmetics and sales in Japan, occupying a leading position in the field of cleansing, makeup remover, and moisturizing products.In 2005, the market share ranked first in Japan.Every 2.5 women in Japan have 1 DHC deep unloading oil.
【DHC China】
Since 1995, DHC has continuously expanded overseas markets and has established branches around the world.
In July 2003, DHC also started a development journey in Mainland China. Shanghai Die Cui Shi Business Co., Ltd. was established to bring the communication sales model into China and is committed to bringing beauty and confidence to Chinese consumers.
As of 2008, Shanghai DHC has approximately 1,500 employees and about 200 directly -operated stores across the country.