NESCAFE Nestlé Coffee Brand Introduction
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Nestlé coffee originated in 1930.When the Brazilian government began to contact with Nestlé, Coffee Authoritative Marx Mogentel immediately started to study a method that only needs to use water to tune with water and keep coffee original flavor.After seven years of investigation in Switzerlands laboratory, they eventually found the answer.Nestlé coffee has become a world -renowned brand.
Nestlé (China) Co., Ltd. is affiliated with Nestlé Global Group, the worlds largest food and beverage company in Switzerland.Nestlé (China) Co., Ltd. is authorized by the headquarters to manage its operations in Greater China (that is, China, Hong Kong, Macau and Taiwan).Overall management support and services.More than 90%of Nestlé products in China are produced in China.
Nestlé introduced Nestlé products through trade activities in Hong Kong.The first trademark "Eagle Refining Milk" was sold in the market as early as 1874.Later, Nestlé established a sales office in Shanghai in 1908 and established Nestlé Products Co., Ltd. in Hong Kong in 1920.
Nestlé opened the first factory in China in Shuangcheng in 1987 and was put into production in 1990.From 1990 to 2006, Nestlé established 16 factories in mainland China.As of 2012, Nestlé and Yinlu, Xu Fuji, Mrs. Le, Wyeth Nutrition, Haoji and Dashan have established partnerships. They have operated 33 factories in Greater China and have 50,000 employees.
Nestlé (China) ensures that it provides consumers with nutritious and delicious products through market promotion, sales and distribution networks covering the entire Greater China, and enjoy it anytime, anywhere.
The business activities of Nestlé (China) are committed to "creating sharing value" for Nestlé shareholders and local communities.He is engaged in the main cases of "creating sharing value" in China, including the development plan of Inner Mongolia, Heilongjiang and Shandongs milk areas and the coffee development plan in Yunnan.These activities include training farmers to master the skills required to engage in sustainable agricultural production, which enables farmers to obtain higher returns to improve living standards.Today, more than 200,000 farmers in the agricultural community directly or indirectly benefit from Nestlés support and technical assistance.
As a company that fulfills social responsibility, Nestlé always attaches importance to environmental protection, business ethics and community responsibilities.