Shanghai Jiajiahua Union Co., Ltd. is the oldest cosmetics company in China. The annual main turnover exceeds 3 billion yuan, and its profitability has repeatedly ranked first.In the past three years, Shanghais domestic chemistry has maintained an annual sales revenue of more than 30%in a row, and is one of Chinas largest cosmetics companies.The first bottle of two -in -one fragrant waves in the Chinese market, the first can of haircuts, the first bottle of mixed perfume, the first hand cream ... This series of modern daily chemical products originated from the Shanghai homechange.Enterprises have only two well -known trademarks in the country, Midea, Six Gods, and "Qing Fei", "Lumei", "Gosh", "Herborist", "Shu Xin", "Piao Si" and other famous brands.
Faced with the aggressive and powerful foreign competitors, the "Six Gods" grasped the special taste of Chinese consumers -the trust of traditional Chinese medicine culture, the unique positioning of the products established by this -a bath solution for traditional Chinese medicine ingredients, moreIt is a strong market segmentation for yourself.Under the strong offensive attacks of multinational companies such as Procter & Gamble, United Leihua, the strategy of the "Six Gods" shower gel has made a beautiful annotation for how Chinese companies use local advantages.
Liu Shenhua dew is a flower dew water brand under Shanghai Jiajiahua United Co., Ltd., in 1990.The market was very popular that year, and then firmly occupied the Chinese flower dew water market, the highest market share exceeded 70%.
The Liu Shen brand provides popular summer cleaning and nursing products shared by the public to help them think of summer and experience fresh.The six gods cherish the tradition and seek truth and pragmatic; advocate harmony, pursue innovation, and share joy with mass consumers.
In 1990, the first bottle of Liu Shenhua was listed.Taking "to stop itching and refresh the brain" as a clear product demand, through the advertisement of "the six gods, there is no worry -free" advertisement, the market share of Hualushui has been quickly occupied.
The Liu Shen brand immediately became the main brand of Shanghais domestic chemical summer products, and launched derivative products such as shower gels, which also occupied a very high market rate.
The six god shower gel is a powerful competitive brand launched by domestic chemical brands in Shanghai, China, and Shanghai, which has been generally eaten by foreign brands, with a distinctive national brand image.To a large extent meet the consumer needs of Chinese consumers.It is one of the favorite shower gel brands that Chinese consumers.
In 1995, Shanghai Jiajia launched the Six God of Shutter to attack the Chinese Summer Personal Washing Products Market.The six god shower gel quickly won most of the Liu Shenhuas dew, becoming the first brand of Chinese personal wash products in summer.
In 2000, the six god shower gels won the first place in the shower gel market in China.Its market share exceeds 13 %.
In 2003, in the revenue contribution of Shanghais domestic chemical listed companies, the sales revenue of the Six Gods accounted for 43 % of the total operating income of more than a dozen brands.
Beginning at the end of the 20th century, the internationally renowned daily chemical group began to use the Chinese market as one of the emerging profits. With a mature product system, advanced marketing and promotion methods, and strong capital guarantee in the Chinese market.For a time, the products of companies such as P & G, Unilever, KAO and other companies are full of shelves in the store. Consumers are also proud of using these exotic brands; while national brands have gradually disappeared under the pressure of strong competition, and some have become the acquisition of foreign groups.Most of the remaining objects are supporting support.In the shower gel market, P & Gs Shujiajia and Lianlihuas Lixi became dazzling stars.
However, the six gods have established a strong national brand image with a distinctive localized brand cultural connotation.The six gods or "six gods" are the names of the prescriptions used to treat gardenia and other summer diseases in traditional Chinese medicine. The main components are pearl powder and musk.According to this prescription, in 1993, Shanghai Jiajia launched Liu Shenhua dew for summer use.With "going to stop itching and refresh the brain" as a clear product demand, this brand quickly won 60%of the market share of Hualu Water.
In 1995, Shanghai Jiajia launched the "Six Gods" shower gel, specializing in the Chinese summer personal cleaning supplies market.
The launch of the "Six Gods" shower gel, on the one hand, in view of the powerful brand effects of the "Six Gods" brand in the market, to maximize the value of the "Six Gods" brand; on the other hand, in the face of the challenges of multinational companies, the Shanghai familyIt has grasped the special taste of Chinese consumers -more believe in Chinese medicine in some areas.After analyzing the consumer groups, Shanghai Jiajiahua launched the "Six Gods" shower gel, which aimed at users who targeted the "Six Gods" flower dew and consumers who had long favored traditional Chinese medicine products for a long time.After the product was launched, users who won most of the "Six Gods" of the "Six Gods" quickly occupied the largest market share in the shower gel market that gradually established in China.The first brand of supplies.