In 1924, Luxi first launched the first beauty soap in the United States.Until now, it has spread throughout more than 100 countries around the world.The main markets include Arabia, India, Brazil, China, etc., in Japan, Lux is dominant in market.Sales in 2003 were nearly $ 1.1 billion.Its products include shampoo, moisturizing, shower gel and soap.
Founded in 1889, Lux was originally produced only for the soap used for washing clothes, called "Sunshine Pieces".A few years later, it was renamed Lux ??(Lux), which was taken from the word "light" in Latin, and also contained the meaning of luxury.
In 1926, Lux officially entered China and became the earliest international brand to enter China.
In the 1930s, Luxi entered the international stage, landed in India, Argentina, and Thailand, and continued to grow and grow, and eventually established representative offices in more than 100 countries/regions.There are some popular film and television superstars called Lishi as "beautiful secrets".
From the 1940s to the 1940s, Lux was committed to consolidating its position in womens lives.During this period, men also began to enjoy Luxi luxury feelings.
In the 1960s, Lishi re -adjusted the advertising model and added more romantic elements.The advertising "star -like feeling" is to encourage all women to attend the party.
In the 1970s, the social trend began to tend to "naturally beauty". In the same period, Luxi girls, in addition to having a star temperament, also required to have "natural beauty". This is a step to keep up with the social trend.Since then, women have begun to accept the concept of beautiful tentacles.
In 1986, Lishi returned to China and became the first brand in the field of personal cleaning care.
In the 1990s, Luxi landed in China, and joined hands with Zhong Chuhong, Zhang Manyu, Li Ruotong, Wang Zuxian, Cecilia Cheung, Shu Qi, and many other top Asian superstars, while expanding the brands influence, it also made Luxis brand deeply rooted.