brand introduction --
Sprite Sprite brand introduction
Cocoa Coca -Limited Company, Sprite Sprite, well -known brands of carbonated beverage, founded 1961, one of the hot -selling brands in the worlds carbonated beverage market, well -known brand of lemon -flavored carbonated beverage market, one of the worlds popular lemon -flavored soda non -alcoholic beverage products,One of the worlds larger beverage companies.
Sprite was born in 1961 and officially entered China in 1984.As the leading brand of lemon -flavored carbonated beverages, Sprite is selling well in more than 190 countries. It is the worlds ranked 4th carbonated drink.Consumers love for Sprite is not only due to the clear and clear taste of Sprite and the function of relieving quenching thirst, but also stems from the real brand attitude of Sprite.Once the "Sprite" beverage was launched in the US market in 1961, it quickly grew into one of the hot -selling brands in the worlds carbonated beverage market. Today, "Sprite" operating income has accounted for a large proportion of the total revenue of Coca -Cola.The Coca -Cola uses "Sprite" as the main strategic brand introduced into the Chinese market, and transliterates the traditional Chinese culture into "Sprite". It has a pure and cool meaning in Chinese, making people think of a wave of white snow in the hot summer.The clear blue water of the pond suddenly had a sense of coolness, which produced "the temptation that could not stop"."Sprite" has always pursued the world -class star endorsement strategy. The international queen Zhang Huimei and the world diving queen Fu Mingxia have successively interpreted the brand connotation of young and fashionable brand. "Ballads", its brand is almost well -known and known for women. "Sprite" has become an absolute leadership brand in my countrys lemon -flavored carbonated beverage market.Coca-Cola Company was founded in 1892. It is headquartered in Atlanta, Joea, USA. It is one of the worlds largest beverage companies.Fruit juice, tea and coffee are also the worlds largest juice beverage dealer (including the Minute MAID brand). The number one Coca -Cola in the United States has obtained more than 40%of its market share, while Sprite is the fastest growing upDrinks.