Gillette is the brand of Procter & Gamble. It is headquartered in 1901. At present, there are currently 30,000 employees. They mainly produce shaved products, batteries and oral cleaning products.When it comes to "Gillette", people will think of the best shaves in the world.Gillar razor products that "master the beard of men around the world" share the market as high as 90%in the US market, and the global market share has reached more than 70%.
It is estimated that one out of every 3 men in North America uses the Gillette Speed ??III shavers.In 2005, it ranked 15th among the top 100 world brands on the "Commercial Weekly", with a brand value of $ 17.53 billion.
Kingc.gillette, the founder of Gillette, is a salesman of the Balt Motor bottle cap.In 1895, Gillar Meng gave birth to a new scraper.After several years of knocking, Gillette invented the shaved blade discarded after use, and quickly entered the production stage.The first razor (with 20 new blades) advertised in 1903, and a total of 51 pairs were sold in that year.But until 1913, Gillette sold only 168 blades and 51 knife racks.The World War I had brought opportunities to the Gillette blade. The war made the Gillette blade a "military demand", so that the American soldiers who had never heard of themselves and shaved the beard every day accepted the Gillette blade.After the war, the soldiers took it back to their hometown again.In 1917, the Gillette blade created a market with a sales volume of 120 million pieces, with a market share of 80%, with 44 overseas branches.By 1920, about 20 million people were using Gillettes razor and blade.In the Second World War, Gillette still used the name of the "labor army" to supply the huge number of razors as the US military, which entered the market of millions of millions of men in the world.Camp Jou Gillette finally realized the ideal of becoming a wealth.
As a result, Gillette has achieved huge post -war development.In 1939, Gillette won the exclusive broadcast sponsorship of the World Professional Baseball Contest and maintained until 1950.In the future, Gillettes name appeared frequently in sports games such as horse racing, boxing, rugby.In 1962, the company broke the record for the fourth consecutive time, with sales reaching US $ 276 million, a net profit of $ 45 million, and a profit margin of 16.4%.Among the "Happiness" magazines profit margin of 500 largest industrial companies in the United States, Gillette ranked fourth, and its investment recovery rate ranked first, reaching 40%.In 1968, the Gillette shaver set a historical record for selling 111 billion "astronomical numbers".
Two times
After 1980, Gillettes two obvious downturn is related to the small marketing power, and the recovery of recovery is also inseparable from the strengthening of marketing.In January 2005, Procter & Gamble in the United States announced the acquisition of Gillette, and the entire transaction amount is expected to be as high as $ 57 billion.After the merger of the two companies, the worlds largest daily consumer goods manufacturer will be formed.
In the history of more than 100 years, Gillette created many industries first: shaver (1946), double -knife shaving knife (1971), rotating head -shaved knife (1977), spring shavingXu Dao (1990) and "Fighting Speed ??3" shaver.In December 2004, Gillette announced its latest razor -women used Venusvibrance razors.
US market share
Since the "Father of Gillette" Kingc.gillette created the worlds first security shaving knife, after several generations of unremitting efforts and innovation, Gillette continued to bring a variety of revolutionary products all over the world, writingThe history of men with shaver.By 1917, the Gillette brands market share in the United States had reached 80%, which established its leadership position in the field of razor.Since the 1920s, Gillette has gradually entered the international market and has grown into a well -known international brand.
Enter Chinese market
Gillette has entered the Chinese market as early as 1998, and the quality and reputation of its products have also been recognized by Chinese consumers.Gillette is the leading company in mens care. The products include shaver, blade and other shaving auxiliary products.At the same time, Gillette is also in the worlds leading position in some womens care products (such as hair removal products).So far, in the Chinese market, the Gillette brands shaving products mainly include: Fengshuka three series, super sensing series, inductive series, ultra -rotating series, ultra -slip fixed series, Weifeng series, super Lanji series double -sided series,Flying Eagle series, rhino double -sided series, etc.; Ms. Gillettes special blade, blade Venus, Ms. Gillette super sensing series, etc.Personal care products mainly include: Gillette Mens Nursing Series (before, afterwards), Gillette Scraping Bubble Series, etc.