As an international brand business company, Lotus attaches great importance to the Chinese market in Asia. In August 2002, a Lauters Air Conditioning (Jiangsu) Co., Ltd. was established in Jiangsu.Build 3-4 production bases such as endless units, commercial and large units, special and special crews.
Jiangsu Xuelian Artificial Environmental Technology Co., Ltd. was established in March 2014. The production base is located in the Xuzhou Economic and Technological Development Zone, Jiangsu. It covers an area of ??nearly 150 acres.And absorb the technical experience, management experience and service concepts of Lotus in the United States, and equipped with international level manufacturing equipment, testing equipment, and detection methods; to produce refrigerated air -conditioning products with international levels.
These equipment, equipment include: CNC gold production line, CNC heat exchanger production line, unit equipment line, self -control testing equipment, product comprehensive performance laboratory, environmental simulation laboratory, product online detection platform and electrical safety performance detection equipment, etc., and follow the complianceThe quality control system of Outz air conditioner in the United States is to achieve the goal of Outzs high -quality products.
The brand strategy of LOTUS air conditioners in China is: with the technical experience, management experience and service concepts of Lotus in the United States, it has established an international brand image in the Chinese market.
The technical strategy of LOTUS air conditioners in China is: focusing on the two themes of "energy saving and environmental protection", for the characteristics of the Chinese market and environmental characteristics, design and produce a international level, suitable for household use, commercial and large refrigeration air conditioning productsAnd provide compatible technology and services.
The marketing strategy of LOTUS air conditioners in China is: based on network construction, one -stop service with Lotus air conditioners, and centered on regional core markets, realizing: "Agent and distribution, coexisting of direct sales and stocking of projects"Marketing model.