Commander Electric is a home appliance brand owned by Haier Group and is a custom home appliance brand in the Internet era.Consumers are the "designers" of the commander of the commander."Practicalism" is the design concept that the commanders home appliance product adheres to.The commander brand appliances will conduct the widest market research worldwide before product design and development. Through the segmentation of consumer demand structure, it will be developed according to the specific needs of consumer demand. Therefore, some of the practical functions and overall useThe price / performance ratio is unmatched by other brands.On April 15, 2013, the commander color TV high -profile landing in Haier Mall.
The commander is the third sub -brand of Haier Group after Haier and Casa Di. It is a customized home appliance brand launched by Haier Group in the background of the Internet era.In 1998, the commander brand exported the European market as an overseas marketing platform. In 2011, the commander appeared with the new positioning of the "custom home appliance brand".
Through the false and real integration model, the unified field (Internet) quickly obtain user personalized needs, and quickly meet user needs offline.Using Haiers research and development technology advantages, and relying on the advantages of Haier Groups four networks (virtual network, marketing network, logistics network, and service network), it fully ensures the timeliness and improvement of product production, distribution and complete services.Simple business model, unique functional design, is a new brand that is more in line with the needs of consumers in the Internet era!The target group of the commanders brand is mainly young consumer groups that advocate personality, fashion, and simple lifestyle.