Shanghai Conch clothing Co., Ltd., founded in 1973, is a famous trademark in Shanghai, known as domestic professional shirt brands, old -fashioned companies, Shanghai textile member units, and famous clothing manufacturers.
The shirt brand of the Chinese land is "Conch". She was founded in 1973. So far, the "Conch" brand has won the National Gold Award, Chinas famous trademark, a famous trademark in Shanghai, and the most market competitive brand in China.Many awards.The development history of the "Conch" brand can be traced back to the "Green Leaf" brand in the early 1950s.On May 1, 1951, the "green leaf" brand trademark was registered and opened by the then Rongxin underwear factory.According to historical records, in 1954, the green leaf shirt used the only representative of Chinese shirts to participate in the clothing expo held in the former Soviet Union and the Leipzig clothing exhibition hosted by former democratic Germany.In 1973, the Shanghai Second Shirt Factory at that time used the American brand "Ara" as the overtake target, registered and used the "Conch" trademark to produce high -quality shirts.Conch shirts have won the favor of domestic and foreign consumers with their strict standards, novel styles, and fine sewing.In 1979, the conch shirt won the National Gold Award. Since then, various honors have continued.From the Rongxin Underwear Factory, which was born in 1950, to the later Shanghai Second Shirt Factory, to todays Conch clothing, "Conch" has gone through the wind and rain of nearly 58 years, which is almost accompanied by the growth of New China.China old name Number".Under the premise of maintaining manufacturing advantages and technological leadership, Conch clothing has always adhered to the development of Chinese national brands, and is committed to weaving high -quality shirts for Chinese consumers.Quasible international advanced level.Especially in the production of high -end products in recent years, new technologies such as fine cutting and high density sewing are comprehensively implemented, and the quality of product quality is excellent and continuously explored new processes. In 2005, it invested 150 million yuanThe clothing manufacturing park covers an area of ??more than 40,000 square meters, forming a production scale of 5 million pieces of annual shirts, 300,000 suits, and 200,000 casual clothes, thereby ensuring that conch products have always maintained the leading design advantages and manufacturing in China.Level and new trend style.Conch shirt is the core brand of Shanghai Conch Clothing Co., Ltd.Conch trademark was rated as a well -known trademark in China in 1999, and conch shirts were named Chinese famous brands three times in 2001, 2004, and 2007.The companys technology center has more than 200 professional and technical personnel. The design power is strong. By introducing the clothing and computer design system and the CAD sampling system, the companys technical equipment and design capabilities have reached the international advanced level.The design style of a conch shirt highlights the characteristics of male masculinity and continuously tracks the trend of international clothing technology; in the past two years, it has also been designed and developed functional shirts such as "Lai Lai" and "easy to take care of" and "personality that meets the needs of peoples fashion trends."Shirt.In terms of conch shirts, relying on the professional level and quality assurance system of the coating manufacturing park, carefully designed, carefully produced, and through the choice of fabrics, the optimization of cutting is the leading design advantage, fashion style and exquisite workmanship, etc.Features.Conch shirts aim at the international advanced level, and independently develop a "new structural shirt" technology with high -tech content, which has obtained a national practical new patent, so that the anti -wrinkle ability of the shirt stitching can be maintained for a long time.Conch clothing has opened sales branches and specialty stores in some major cities across the country, set up counters in major shopping malls, and establishes a good brand marketing system with franchisees and distributors.The market share has always been a leading position.In 2005 and 2006, shirt sales ranked second in the country.In 2007, he was awarded the title of "Most Market Competitive Brand" issued by the Ministry of Commerce of China.In terms of sales in overseas markets, the companys various products produced by foreign customers are exported to more than 40 countries and regions including Europe, America, Japan.From the development of conch clothing from "green leaves" to "conch", it is not only the increase in product increment, technology improvement and capital expansion, but also left and inherit a precious brand culture.For a long time, conch clothing has donated huge sums of money to donate nationwide affected areas, opened "Conch Hope Primary School", and published "Conch, Green Leaf Library", sponsored the "Paralympic Games", etc., and made positive contributions to returning society and building harmony to build harmonious contributionsEssenceConchs brand culture is an intangible asset of the enterprise. It is a banner outside, and it is a kind of centripetal force in the inside.In order to create and enhance the brand culture, from the day of the birth of the "green leaves" and "conch", conch clothing has always paid attention to carefully cultivating brand culture and injecting this unique brand culture into the business and management activities of enterprises.Through brand operation methods, promote corporate cultural innovation, conceptual innovation, management innovation, mechanism innovation, technological innovation, and leading enterprises to continuously develop.Todays "Conch" is always at the forefront in the fighting of the market economy. It is still full of energy and vitality.And hard work!