Taiwan Dongling Co., Ltd. was established in 1988. In the early days of entrepreneurship in Taipei, it was thought that only excellent brand image positioning could reveal the vitality and value of goods.At a time, the company received a bath toy order for Boston customers in the United States. There were five types of animal dolls in the content.Inspiration and direction.After that, after many consultations and the market, I believed that the newly born ducks looked like the most attractive and Huang Chengchengs color, which was the easiest to express a "sense of happiness".Therefore, after the companys colleagues continued to discuss, they decided to substantize the duck into a humane, personality, and super cute appearance to extend the vitality of the product.After many modifications of the yellow duckling pattern, it was finalized at the end of 1990, and the English name of "Piyopiyo" was named "Piyopiyo" with the scream of the duck when he was new.The trademark registration was officially proposed in 1991, and the yellow duckling Piyopiyo was born.
The early development of the yellow duckling Piyopiyo is very rich, including plush dolls, schoolbags, back bags, ceramic cups, dishes, wood products, life groceries ..., Ceramic gifts, fluffy toys, infant supplies, cauliflower tableware, bags, etc.After continuous R & D and design, it has gradually opened the popularity of the piyopiyo brand in the gift and life grocery market.This cute, warm, vitality series is finally accepted by young consumers and even further collected.However, in the 1989, Taiwan faced the continuous appreciation of NT $, coupled with the continuous movement of manufacturers, which then affected the consumption power of the gift market and caused the market to weaken.So in 1993, the company sought new corresponding policies and decided to transform into the infant products industry.Considering that the original yellow duckling consumer group has grown up and married to become young mothers, so that the age of the commodity can explore to the age of 0 to 4 years old.The market awareness has been expanded from infant ethnic groups to adult groups, creating a more powerful brand market.
When the company is fully transformed into infant supplies, it is the first to combine the elements of gift design with the concept of "subverting traditional products, injecting fashion, popularity, and safety".The brand spirit of duckling PIYOPIYO brings a professional, safe and cute product to the baby.At present, the yellow duckling PIYOPIYO is mainly based on the development of infant supplies and costumes from 0 to 4 years old. The products are manufactured by their own molds. Therefore, the products are unique and have been loved by consumers for many years.With the advantages of the research and development and design teams, the creativity, R & D, design, model opening, production, and establishment of its own retail channels and services of products can make consumers use yellow duckling products.Care and love.
After that, the company started inspections and layouts in the Chinese market in 2000, and made demand -oriented services for the entire Chinese market due to time, people, and local.And in July 2002, Shanghai Tailing Baby Products Co., Ltd. was established to show the localization of the yellow duckling series of products and the determination of deep root plans with professional manufacturing experience and marketing channels.With the increasing popularity of the yellow ducklings, Shanghai Yellow Duckling Trading Co., Ltd. was established in October 2007, and is committed to operating the brand image and expanding the market.In order to move the brand to the international market, in May 2010, the establishment of American is established in Los Angeles, USA, and strives to establish a yellow duckling Piyopiyo as the future international brand.As the operation headquarters, Taiwan Dongling Co., Ltd., in addition to continuously strengthening the development and design of goods, also actively operate the export market.And Shanghai Yellow Cobrete Trading Co., Ltd. is committed to expanding the Chinese infant market.Our goal is to make the yellow duckling Piyopiyo into a world -renowned international brand! Facing the global market and price competition, we will be more committed to the integration of markets and production resources, and continue to strengthen with the most professional attitude and continuous strengthening.The development, design, and marketing of goods to strengthen marketing to improve our competitiveness.
In the next ten years, the layout and goals will be based on the main targets of expanding cultural and creative goods, animation and other industries, and increase the series of childrens supplies.By expanding the retail channels of the mainland market, expanding the age of market consumption, and extending the commodity series.Beginning in 2010, in addition to entering the US market, we have established American companies to enter the international market and cultivate the local market, and make the quality of services on the spot.The company will be more committed to expanding the home-level business departments, and strive to extend the market to the age of 0-35 years old, and gradually establish a yellow duckling Piyopiyo to become a comprehensive international brand.