The company was established in 1988 and named Yinglisheng Co., Ltd..
In 1997, the "Beartwo" womens clothing brand entered mainland China and is currently an indicator brand in the Chinese market.
In 2002, the "Gozo" womens clothing brand was founded by Japanese emerging designers. The zero -time difference shows the vitality and fashion on the streets of Japan. It has become the focus of attention at the brand image, product style, and marketing activities.
In Shanghai, China, Shanghai Yinglisheng Trading Co., Ltd. was established to operate the domestic clothing market in mainland China.
In 2006, the [Overseas Brand Development Center] was established to actively expand the exposure of Yinglishengs international company and introduce fashion brands with style and characteristics of various countries in the world to enter the Taiwan market.
In the 2006, the French fashion brand "Maje", the brand is known for its romantic and detailed French fashion style in the international fashion industry. The brand cleverly integrates tradition and modern Paris aesthetics, as well as diversified ethnic colors, which shows womens elegance and charming style.
In 2008, the "Gozo" womens clothing brand entered the Chinese market.
In order to expand operations in 2010, the company relocated the headquarters to Neihu Science Park.