The companys womens main brand "No", created a new literary and artistic clothing category "Story Womens Clothing".
It advocates "a piece of clothing, a story", in the future not only requires good -looking, but also needs to carry the functions of spreading aesthetics and transmitting ideas, telling a story that belongs to the users own.
Otherwise-The story of the story of the story of the womens clothing presents an experience space for perception of life aesthetics. The designer insists on integrating the core concept of "natural, elegant, growth, and joy" into the space experience, pursuing freedom, fashion, and casual aesthetics.
Brand positioning: Nature City
Category: Story Women
Value: Original, natural, elegant
Brand tone: simple, delicate, elegant
/A piece of clothing/a story/