Beginning in 1973, Italy, a world -renowned sports fashion brand. In 2008, Li Ning Co., Ltd. won the brands 20 -year exclusive franchise in China.
In 1973, Lotto was established in Italy.At the beginning of its establishment, LOTTO mainly focused on tennis. At that time, Lotto was mentioned. The first thing that reminded was tennis shoes and tennis T -shirts.Later, Lotto turned his attention to the worlds sports project that has swept Yaiping Peninsula for nearly a century -football, providing football shoes and sportswear for the green giants.Football products gradually become the main battlefield of LOTTO.
Lotto has always occupied an important position in the field of football. Its technical content, brand influence and capital strength are in the world, especially in Europe that it is not inferior to other brands.Especially Lotto has the image spokesperson of Juventus, Gulitt, who has just retired, Albeedini, Romario of the former Barcelona, ??Chilean star Samomano, Yu Genwei, formerly Tianjin, Schwar in MilanDa, Costakata, Kafa, Sidov, Juventuss Pierre, Chest in Chelsea, in addition to the famous Oakl of the tennis industry, and Mirza in active duty is also the spokesperson of Lotto.And its price advantage is quite competitive compared to Adidas and Nike.
Li Ning Co., Ltd. issued an announcement in 2008 and signed an agreement with the Italian sports brand Lotto Sport to obtain the brands 20 -year franchise at a price of not less than HK $ 1 billion.
Lotto is a well -known Italian sports brand with famous Italian design and sports marketing resources concentrated in the field of football and tennis.This means that Li Ning Sports took an important step towards multiple brand business strategies.At present, LOTTO SPORT has carried out business in Mainland China. There are two companies: Lowse (Nanjing) and Lautu (Shanghai). Among them, Distribution and marketing, Lautu (Shanghai) is mainly engaged in retail products with Lotto trademarks in China.