Dapu brand introduction
Category:Apparel
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Well -known home textile brands, dedicated to providing one -stop home supplies solutions, focusing on home textiles/underwear/storage related home living products design, production, B2C sales of home companies, and B2C sales.
Dagu is a brand founded by the original Kuba.com founder Wang Zhiquan in 2012. This is also the second entrepreneurial project after Wang Zhiquans Jibaba.com. It is a "high security, high -quality, cost -effective" home brand electricity electricitybusiness.Since the development of more than three years, Dagu has been called "Chinese MUJI" by the industry and consumers with its unique product layout and market positioning.
Dagu is positioned as a "personal textile" that is safe, comfortable, and high -quality, seizing the general trend of Chinese consumption psychological psychology, e -commerce e -commerce, and upgrading of consumer structures, and surrounds the living scenes such as bedrooms, bathrooms, kitchens, etc., to provide target consumer groups with the target consumer groupOne -stop home supplies solution.The current main product line covers four categories such as four sets, cores, towels, underwear, bras, socks, slippers, infant children, home clothing, paper towels, laundry supplies, and smart home products.
Dagu has almost paranoid pursuit of the safety, comfort and naturalness of home products.Textile products mostly use natural materials such as cotton, hemp, silk, and velvet, and fast -moving consumer goods such as paper towels and laundry fluids use no addition, easy degradation, and natural environmental protection.In terms of design aesthetics, Da Pu advocates "the beauty of silence", deletes complexity, simple, the avenue to Pu, restores the original intention and nature of "use things for people", and finds the Zen of life in the tranquility.
Da Pus business model, entrepreneurial team, and business philosophy have been favored by the capital market. As of now, round A, B, and C rounds have been completed.Among them, Rellas life is one of the investors in the B round.Da Pu has become a dark horse in the home textile and home industry, and is walking on the road of steady brand development.