Shanghai Zhaoyi Clothing Technology Co., Ltd., WOO, a well -known high -end enclosure brand with a sense of design, is a clothing company specializing in the design and sales of high -end scarf shawls
The WOO brand was born in Shanghai Tianzifang in 2002, focusing on the design and production of scarves."WOO", takes "charming", means using flowing lines and colors, charming women in the world.The English meaning of "WOO" is exploration.LOGO Chinese Traditional Chinese Character "Word" and the English "WOO" mix and match the English "WOO" mix of Chinese and Western.The design of WOO is inspired by traditional Chinese history and culture, and WOO continues to transform and innovative design."How to make artistic life", "transforming the beauty of still on the wall into the beauty of flowing" and "let the work speak by yourself" have always been the design purpose of WOO.
Brand event
In 2002, Shanghai Zhaoyuan Trading Company was founded; the "WOO" brand was born in Shanghai Tianzifang.
In 2007, brand new positioning: build a local brand and prove the quality and taste of "Made in China" to the world.At the end of the year, the "WOO" brand entered the Beijing market.
In 2011, he began to cooperate with the French consulting company Luxe Corp to guide and enhance the store image, e -commerce, product display, brand planning, and international market expansion.
In 2013, Shanghai Fashion Week "WOO released" Five Elements "special release show
In 2014, "Shanghai Fashion Week" WOO held a special release show, released a series of scarves such as Picasso, Dai people, etc.