Yi Kexin sweater was born in Guangzhou in 2020, Mr. Wang Yuguang, the founder of Yi Kexin sweater.For the fashion kingdom founded by Yixin sweater, it started with a classic wool sweater
The creation of the brands creation is born: the top -level Egyptian cotton with fine texture, dotted with sea blue pearl buttons, handmade, simple and smooth, superb craftsmanship, perfect details, which not only highlights womens characteristics, but also rigorous in the times without losing the times.Essence
The scale of "Yi Kexin sweater" was very small, but it was favored by consumers from the first product of the first product. Therefore, the development of "Yixin Sweat" has always been smooth.After years of development, "Yixin Sweater" has achieved good results as an original designer brand.
Guangzhou Yixin Clothing Co., Ltd., which belongs to Yi Kexin sweater, is located on Shisha Road, Baiyun District, Guangzhou. Next door is the famous Zhongguancun Technology and Baiyunhu Exhibition Trade Park. It is regarded as one of the most fashionable streets in Guangzhou.All major senior brands in the country.Guangzhou Yixin Clothing attracts fashion people from the whole country with a national limited recaller.
Guangzhou Yixin Clothing Co., Ltd., antique decoration and layout, create a warm and comfortable shopping environment.The famous ladies who came to choose the clothing were endless.
In April 2020, the "Yixin Sweater" brand participated in the International Clothing Expo -Chia96 and won the "best design" and "best quality" double gold award.The brand participated in the "Paris Nothing Show".
development path
The core idea of ??Yi Kexin sweater is further promoted to "the business philosophy of creating and disseminating contemporary life art based on oriental philosophy"."From the establishment, continuously learning, absorbing international advanced management experience, and combining its own characteristics, we have always adhered to the original spirit of the oriental culture, continued innovation and operation, and united the great value of belief in the realization of spiritual pursuit.
Brand Positioning
"Yi Kexin sweater" has a very unique brand culture ------------ "Yixin sweater" is not a big collection of major popular trends, but after a strong design team,After conducting in -depth inspection and analysis, combined with the living environment and psychological needs of urban women, the design concept of innovation and transcendence of "Yi Kexin sweater" creates a concise and implicit, comfortable, practical, both cultural and artistic and fashionable taste."Yi Kexin sweater" style.
Brand Concept
Yi Kexins sweater is "I just express the more perfect and pure state in my mind ... let us return to the origin of freedom."
"Origin, freedom, and purity" is indeed the persistence of "Yixin Sweater" for many years.And supporting this brand concept is a set of design techniques.The so -called self -containing system means that different design points are very distinctive and perfectly combined.
Consumption positioning
The target customer is positioned as: with certain humanistic and artistic cultivation and accumulation of life experience, pursuing fashion liberation and individual independence, and contemporary women aged between 25-45 years old.
At the beginning of the establishment of Yi Kexin sweater, he has always adhered to the ingenious spirit and professional and intimate service concept of design innovation and excellence, and provides a more diverse lifestyle quality experience for women with unique temperament.
Yi Kexin sweater starts a wider range of dialogue and cross -border in an innovative manner. Through multiple dimensions such as art, fashion, life, characters, and craftsmanship, creative regeneration and brand cultural extension, spreading brand aesthetics.
Brand concept: fashion spirit, craftsmanship, service spirit
Brand Culture
The spirit of fashion is the pursuit of perfection and design innovation.
The spirit of craftsmen is the spirit of excellence.
Service spirit is a professional and intimate spirit.
Mr. Wang Yuguang, the founder of the brand, has invited women in different stages of life. Women in different industries start a dialogue between women and the times.The brand recalled the sweater designed by the attitude, recorded the diverse state of women in the form of images, and found the needs of contemporary women according to the changes in the times, thereby exploring the chemical reactions of new women with clothing in nature!