Baofeng is positioned in the mid -to -high -end market comprehensive brand, leading domestic slippers, sandals and casual shoes brands and manufacturers
The "Bao Ren" brand is the main comprehensive brand of Baofeng.It is mainly for the fashion slippers market to meet the needs of consumers to make fashion matching; the "Baofeng" brand focuses on the home life slippers market, based on promoting the upgrading of the Chinese home home slippers market, integrating "comfort, leisure, quality and fashion"Personality" integrates the needs of consumers consumption level and consumption concepts, and pursue the needs of higher quality of life.
The original text of the Bairen is "Boree" in English, which means "Acacia Tree".It is in line with the traditional consumer psychology of Chinese womens consumers, as well as their cultural tendencies.At the same time, it is very close to the fashion and elegance of womens fashion slippers.
"Bao Ren Shoes" positioned its own brand style as "pursuing self, getting rid of restraint, leisure freehand, fashionable and beautiful" with its vitality, dynamic, fashion as the brand characteristics.
Product positioning: Four seasons of high -quality womens slippers exclusive, "1 drag n project" casual fashion products with other shoes and clothing, at the same time extend mens and childrens shoes.
Baorens product line support: take summer slippers, winter cotton shoes as the main hit, extension canvas shoes, casual boots, snow boots and some bags, clothing, and silk scarves.Create more profit margins.
Baofeng Fashion International Holdings Co., Ltd. (Share Name: 1121) was listed on the main board of the Hong Kong Stock Exchange on January 28, 2011, and is a brand and manufacturer of Chinese slippers, sandals and leisure shoes.
The Group has two fashion shoes brands, "Bairen" and "Baofeng". With the success of its own brand, the Group not only successfully shaped the fashion brand image, successfully entered the mass market and became the darling of the public.The current sales point covers China and Hong Kong, and will continue to expand to the Southeast Asia and Asian markets.
At the same time, the group is a partner of the NBA China, NBA Asia, FashionTV and Crystal Supplier Swarovski (Guangzhou) Trading Co., Ltd., and successfully obtained the use of the cartoon image of the American TV animation "SpongeBob" cartoon image.These partnerships will further expand the Groups product lines and expand to consumer groups at different levels.