Lao Fengxiang, who has started in 1848, has gone through 160 spring and autumn, and is the century brand of Chinese jewelry industry.
Lao Fengxiang Yinlou is the only century -old shop that has been passed down from a half century ago.Shanghai Laofengxiang Co., Ltd. comes from the development of Lao Fengxiang Yinlou, which was founded in 1848. The creativity of its trademark "Lao Fengxiang" also stems from the name of Lao Fengxiang Yinlou.
Lao Fengxiang Company has developed into one of Jixing Industry and Trade. It has more than 20 subsidiaries including Lao Fengxiang Yinlou Co., Ltd., Lao Fengxiang Jewelry Research Institute Co., Ltd., Lao Fengxiang Jewelry and Jewelry Co., Ltd., Lao Fengxiang Diamond Processing Center.There are four professional branches of gift factories and profile factories, as well as more than 60 chain silver buildings, more than 300 specialty stores, and more than 1,000 dealers.
"Based on Shanghai, radiate the whole country, and go to the world."Over the years, Lao Fengxiang has adhered to the road of brand operation. It has passed through the chain silver buildings, image counters, special distribution stores, specialty stores, regional agents and other channels.More than 40 are all areas in Shanghai.At present, Lao Fengxiang is actively carrying out cooperation with international jewelry advantage enterprises.
"Elite gathers and talents."As the national brand of my countrys jewelry industry, Lao Fengxiang has worked hard and worked hard after generations after generations, thus forming a rich cultural heritage and talent resources.At present, the company has more than 1,300 employees, of which more than 100 old, middle, and young designers who have won the titles of Chinese arts and crafts, senior arts and craftsmen, and more than 300 producers and technicians.They created my countrys first automatic necklace connector, the first light -plating equipment, and the first wax casting machine, and won more than 130 awards in the international and domestic jewelry design and production contests over the years, enjoying the "jewelry The reputation of Oscar."The brand is old, new, fine in craftsmanship, and good reputation" is the consensus of consumers for the old Fengxiang brand.And all of this comes from Lao Fengxiangs continuous innovative business philosophy, strict quality management system, comprehensive silver building management standards and ten major services.The widely circulated "Lao Fengxiang jewelry, the favor of the three generations" reflects consumers love of this famous brand of jewelry.
"Marketing innovation, technological innovation, management innovation, mechanism innovation."Lao Fengxiang has inherited and promoted the excellent tradition and excellent style of corporate development in the past and a half century. On the one hand, strive to win the trust of consumers with good reputation, superb skills, high -quality products and enthusiastic services; on the other handExploring the "three new and one high" path of new materials, new products, new technologies and high value -added jewelry industry, and obtained the double harvest of operating performance and brand building:
Lao Fengxiang took the lead in the "Fortune 500 Asian Brand" and "Global Jewelry 100" in the jewelry industry in Mainland China.
Lao Fengxiang Gold Jewelry was awarded the title of "China Famous Brand" product. It is currently the only Chinese brand product in Shanghais jewelry industry.
Lao Fengxiang was awarded the "Eleventh List of Crown" in Shanghais brand -name products. The famous Shanghai trademark "three consecutive championships" was the earliest well -known Chinese trademark in my countrys jewelry industry.
Shanghai Laofengxiang Co., Ltd. has won the title of national user satisfaction for 8 consecutive years, and has been shortlisted for the ranks of the top 100 light industry and the Shanghai "service integrity" advanced unit.
Lao Fengxiang is the first company in the jewelry industry to obtain the whole process of production and sales.
"Create classics and share quality."As the founder of the "Hai Pai Jewelry" and the communicator, Lao Fengxiang has formed a corporate culture of "sincerity, faith, essence, and goodness", and will be "advanced, win -win, sharing" business philosophy and "sharing" business philosophy and "sharing" "The development strategy of doing excellence, strengthening, and bigger "is developed with shareholders, customers, and employees.
"Feng Ming Zhonghua, Jinfeng Chengxiang."In the 21st century, Lao Fengxiang aimed at the first brand of building the Chinese nation jewelry industry as the goal, and took the 2010 Shanghai World Expo as an opportunity to vigorously develop gifts and tourist souvenirs to become the main force of the Shanghai tourist souvenir industry.Lao Fengxiang is planning the future of the future. Lao Fengxiang will create tomorrow with a perseverance and courage to create the future, and then make glory.