LILANZ was founded in 1987. It advocates the concept of "business leisure" mens clothing in China. After more than 20 years of exploration, it has developed into a leading brand of Chinese business mens clothing integrating design, product development, production, and marketing.The Groups headquarters have a commodity center, production center, marketing center, brand management, human resources, administrative management, finance, IT, IT, commodity planning, commodity technology research and development, international department and other departments.The group has the main brand LILANZ, the sub -brand L2.
"Simple is not simple" is the design philosophy of Lilang, and it is also the core value of Ryos elaborate interpretation and interpretation for more than 20 years.On September 25, 2009, Lilang was successfully listed in Hong Kong (Hong Kong Stock Exchange 1234). The current market value has exceeded 7.7 billion Hong Kong dollars, more than 3,000 stores, and all over 31 provinces and cities across the country.In 2014, Lilangs net profit reached 555 million, with a turnover of 2.433 billion, ranking among the top Chinese native mens clothing industry.
Since 2002, Mr. Chen Daoming has been hired as a brand spokesperson. It has been 13 years in cooperation.Lilangs corporate spirit has attracted the joining of many top designers. Since 2012, the establishment of an international R & D team has been established to attract the top clothing designers at home and abroad. It brings fresh blood to Liros product design, and brings a new one to consumers.Visual experience.
The "simple and not simple" brand essence leads Liro on behalf of the Chinese mens clothing on the international stage, high -profile appearance in Milan Fashion Week and Tokyo Fashion Week.In the future, Lilang will promote the comprehensive upgrade of the companys management, marketing channels, and brand strategy. With gorgeous turns to achieve "simple philosophy", the garden of the world fashion.