Bvlgari -gorgeous Italian jewelry dealer.Bvlgari, a high -end jewelry brand BVLGARI Bulgari, a high -end jewelry brand established in Italy in 1884, originated from the essence of ancient Greek Roman culture.
Bulgari was founded in 1884 and is headquartered in Rome, the capital of Italy.For more than 100 years, it has created numerous jewelry.Bulgaris innovative design is fully reflected in jewelry, watches, accessories, perfumes, skin care products, hotels and resorts.
The founder of the Bulgari brand Somorio Bulgari was born in the Greek silver artisan family and is an expert in making precious silverware.At the end of the 19th century, Sodrio moved to Italy and opened shops on Via Sistina Street, Rome in 1884.In 1905, with the assistance of Sodrio, with the assistance of his son Kostani and Joeyo, he transferred the site to Via Condotti Avenue and became todays Bulgari global flagship store.
At the beginning of the 20th century, the two sons of Sodrio were deeply attracted by the charm of gems, jewelry and watches, and then cultivated related professional technologies, and gradually replaced his fathers family career.After the end of World War II, it was the major turning point of Bulgari style.Kastan Tino and Johio decided to break away from the rigorous norms of the French Golden Artist Academy. From the Greek -Roman classical art, he learned inspiration, integrated Italian Renaissance aesthetics and the 19th -century Roman Golden Artist style, creating its own unique position.
Vertical integration
Bulgari has actively promoted the vertical integration plan since 2000 and acquired Daniel Roth and Gérald Genta.In 2002, Bulgari obtained 50% of the jewelry brand Crova, and then obtained all its shares in 2004.
In 2005, Bulgari Group acquired three other companies, including two Swiss watchmaking companies.
In the same year, Bulgari obtained all the shares of the Italian leather company Pacini and renamed it Bulgari Accessori S.R.L.Due to the success of the accessories series, Bulgari specially opened accessories stores in Osaka and Tokyo, and the following year, it has opened specialty stores in Seoul, Milan, and Florence.In 2007, the accessories stores appeared at the same time in Rome and Singapore.
By 2007, Bulgaris efforts to promote vertical integration in the field of watches have achieved fruitful results. It has the ability to independently design, manufacture, and assemble movements, and set the first historical case.In 2009, the Bulgari Group launched the Sotirio Bulgari Tourbillon Quantième Perpétuel watch. This is a watch made by Bulgari independently. The movements and parts are all produced and assembled by Bulgari.The BVL 465 movement is independently developed by Bulgari. It has a transparent automatic tubular flywheel and perpetual calendar function.
On March 7, 2011, LVMH (Lu Weixuan) announced the acquisition of BVLGARI (Bulgari), the third largest jewelery supplier in Italy.The former luxury style.This is the second time that LVMH has acquired the 17% shares of Hermes in half a year, the second M & A of family companies. Unlike the participation in Hermes, in the future, LVMH will have a 51% equity of BVLGARI, and absolutely controlled.Family heirs Paul Bulgari and Nicholas Bulgari have been willing to be the first transaction.