Shanghai, as an international fashion capital, has bred countless classics and prosperity; it has accumulated unique charm and literacy.During this period, there was a rich source place, which interpreted the civilization that only it could interpret -that was the old town of Shanghai.
Established in 1906, it was famous for the old name of China -the old temple gold, and it grew up and grew up.As the first gold retail company on the lake after reform and opening up, the old temple gold grew rapidly with the "Old Temple Temple" and "Old Temple" brands with rich cultural heritage.From the two counters at the beginning, more than 300 brand franchise stores (cabinets) were established in 24 provinces and cities across the country to set up two major logistics platforms in Shanghai and Shenzhen.
In 2006, it was sold in the industry in the industry and won the "Chinas 500 Most Valuable Brand".In 2007, the old temple product won the "China Famous Brand Product".The old temple brand accounts for the top two in the jewelry market.In 2008, the "Asia 500 Most Valuable Brand" was awarded by the Organizing Committee of the Asian Brand Ceremony.It has also developed the two major brands of "Nine Sky Famous Jade" and "L & M", focusing on the young fashion market with high taste.
As the only representative of China, the old temple has repeatedly boarded the podium of the World Diamond Conference; and the works of the old temple designers have repeatedly won the championship in the International Jewelry Design Contest.
The predecessor of Shanghai Old Temple Gold Co., Ltd. was the "Shanghai Old City God Temple Craft Store". It was founded in 1982. It is the first gold retail point opened by the State Council after approval from domestic restoration of gold jewelry.On December 20, 1994, it was developed into the Shanghai Old City God Temple Gold and Silver Jewelry Company, which specializes in gold jewelry. On July 28, 1998, it was restructured to Shanghai Old Temple Gold Co., Ltd.After years of efforts, the companys registered funds have risen from 20 million yuan to 110 million yuan.With assets 160 million yuan.
At present, the company has gold factories, platinum factories, diamond companies, platinum companies, international trading companies, cultural gift companies, precious metal refiners, jewelry research testing centers, diamond processing centers, and Chenghuang Temple General Store, Diamond Tower, Nanjing Road Silver Tower, andThere are 62 chain branches and sales outlets in Shanghai and suburban counties. There are more than 200 national monopoly points, and there are more than a thousand employees.In 2001, the company established the Lao Temple Gold International Trade Co., Ltd. to meet the needs of WTO and actively participate in the needs of diamond international trade.At the same time, the old temple gold is the first group of members of the newly established Golden Exchange.The company has developed into a large number of large enterprises integrating business, industry, and technology in China.Especially in the gold retail industry, the companys leading position is undoubted. The market share has expanded year by year. In 2000, sales were 930 million yuan, and in 2001, it reached 1.3 billion yuan.The old temple gold pays great attention to the brands propaganda and maintenance work. It has nearly 14 million yuan of funds for advertising every year for advertising. Its slogan "Old temple gold brings you good luck" is known to women and children.At the same time, the company is closely cooperating with DTC, the World Gold Association, and Platinum Association in all aspects.The largest gold sales center.
Chinas gold market is gradually opening up, and the old temple gold is actively preparing to expand overseas.The old temple gold has been carried out with Italy, the United Kingdom, Australia, Israel and other international jewelry vendors -series exchanges.For example, Senitz, chairman of the World Diamond Exchange Federation, reached a sales cooperation in high -quality diamonds; cooperation with Italian design master Robert Kosi in jewelry design.At the same time, it also maintains a close strategic alliance with the World Gold Association, Platinum Association, and DTC Diamond Promotion Center.The company has registered in Hong Kong and actively participates in brand competition in the Hong Kong market.