New Balen NewBALANCE, founded in the United States in 1906, is a world -renowned legendary running shoe brand and enjoys the reputation of "King of Jogging Shoes", high -tech, high -quality world sports and leisure products.
In 1906, Mr. William J. Riley set up a bow supporter named New Balance in Boston, USA to set up a bow supporter and correction shoes specializing in plastic surgery.One day, when he was in the chicks in the observation courtyard, he found that the three claws of the chicks could be balanced, so he used the inspiration to be inspired by the design and research and development of the bow supporter.Born, and Mr. Riley was inspired by the shape of the chicks feet, it also became a legendary story.With the continuous development of the business, New Balance in the 1950s began to create professional sports shoes for local runners, including the track and field team of MIT.In 1956, the Paul couple bought New Balance from Mr. Riley.Since then, shoe manufacturing has developed into the main business of the companys steady growth.In 1960, New Balance produced the "Trackster" series of sneakers. This is the worlds first sneakers that can provide multi -width buns, which has become a creation of the shoe industry.In the 1970s, Mr. James S. Davis, the current chairman of the chairman, bought New Balance on the Marathon in Boston on the day of the Marathon in Boston, and started a new step.Since then, in addition to the research and development of high -tech functional materials, New Balance also provides humanized services with six types of width hoe and two high shots to satisfy various types of foot types, and the only imported from the United Statessports shoes.The exclusive high -absorbing pads developed exclusively can effectively absorb 99%of the ground reaction force. Therefore, it is loved by the heads of state and elites from all walks of life.Second shoe company."If you wear New Balance, you must be an excellent runner!" - Jim Davis, New Balance CEO.In 1972, New Balance produced 30 pairs of competition shoes a day, which can provide five types of width -headed and two height uppers. Although the cost of doing so is very high, New Balance is the best to show sports potential to show sports potential.,spare no effort.New Balance has its unique culture: insisting on making more width and height shoes: This is a design for human nature, and it is also the most basic care, bringing the most comfortable shoe type to each consumer.New Balance does not sign a contract with sports stars.Because shoes that are suitable for celebrities are not necessarily suitable for most consumers, New Balance invested costs into product research and development to improve product quality and increase customer satisfaction.New Balance believes that "shoes are the best spokespersons."New Balance is the only international sports brand with exclusive factories in the United States, five of which are in the United States and two in Europe.New Balance is a private company, not a listed company, so it can have more room for development. At the same time, it is easier to implement in the inheritance of corporate culture.For a long time, New Balance New Balance is very dedicated to shoe making technology.So far, a brand that has experienced 110 years of storm has continued to develop shoes that are more in line with ergonomics with emerging technology.With the goal of pursuing extreme comfortable shoes, combined with the popular design feeling, New Balance has become the perfect representative of retro and innovation.As the leader of global sports brands, New Balance Company adheres to the companys spirit of high standard moral norms, 100%customer satisfaction, and teamwork.Limit your own exercise potential, enjoy a balanced life and unremitting efforts.Another major feature of New Balance Different from other sports brand shoes is the diverse choice of size -the news provides the same size of the same size, narrow, standard and wideDifferential degrees, so wearing a pair of New Balance shoes will be quite comfortable.The reason why New Balance can be in an extremely market -oriented country in the United States is to become the second largest brand of sports shoes in the United States without asking stars to advertise, and even undergo brands such as Adidas, because the company can achieve the market very muchAccurate positioning.It is different from Nike or Adi. Its positioning is mainly for adults who have certain requirements for the comfort of the shoes. It believes that the customers in this part will shift from the appearance of the shoe products to the comfort of the shoe products and the protection of the feet.At the same time, there is a strong purchasing power.And because of its unique positioning, it almost does not divide the market with several other shoe giants.