Well -known shoes and clothing brands, began in 1911, in Italy, model of art/luxury sportswear. In 2009, Anta acquired the FILA Chinese trademark owned by Belle International and was responsible for promoting and distributing FILA Chinese trademarks in Greater China.
Founded in 1911, Italys century -old fashion brand FILA was a textile and knitted clothing company founded by the FILA brothers in the town of Biella, Italy.In the 1970s, in order to cooperate with diversified development, FILA turned to sports clothing, and successively developed tennis, golf, fitness, skiing, mountain climbing, basketball and other series.
Todays FILA is more active, constantly struggling, and never giving up the spirit of exploration as the brand concept.More than thirty countries including South Korea, Japan.
In recent years, FILA has continuously launched a number of style of product lines, providing WHITE LINE, including fashion and leisure, a sports -functional Red Line, and a choice of Ginny Line parent -child with designer Ginny Hilfiger.In the spring and summer of 2016, FILA ushered in cross -border cooperation with Jason Wu. With the collision between the century -old Italian elegance and high fashion, it officially has officially opened a new field of high -end sports fashion.
The FILA brand was introduced to the Chinese market in September 2005 by the FILA brand. In 2006, the FILA flagship store opened in Shanghai.In the second half of 2007, FILA transferred the FILA brand China (including Hong Kong and Macau) for $ 48 million to Belle International.
On the evening of August 12, 2009, Anta issued an announcement saying that its wholly -owned affiliated companys driving force will acquire Belle International to have FILA China trademarks, responsible for promoting and distributing FILA Chinese trademarks in mainland China, Hong Kong and Macau.