Pacific Fishing Tackle Group was founded in 1976, Chairman of Chen Jinfu in Baodao Taiwan. It is now established in Tainan City, Taiwan Province. It is an independent innovative brand company.Since the 1970s, the Taiwan economy has entered a high -speed development period. The Pacific Fishing Tackle Group has quickly become the leader of the Taiwan fishing tool industry along the high -speed trains, creating a sales myth of the fishing tool industry.
Beginning in 1987, cross -strait culture began to communicate one after another. As a means of communication, the fishing activity of leisure culture was also a means of communication. At that time, Taiwans popular Taiwan fishing technology began to introduce to the mainland.Beginning on both sides of the strait and deep research on the mainland market. After five years of in -depth investigation, Chairman Chen Jinfu decided not to develop in Southeast Asia with the mainstream, and decided to develop to the mainland of the motherland.40 feet of containers went to Guangzhou in Guangzhou for marketing. As a result, 40 feet of cabinet arrived in the port, and it had been snapped up in less than half a day.When Chairman Chen Jinfu learned of the news, he immediately convened all departments to discuss and decided to invest in construction factories in Guangzhou Province.After investing in factories, the mainland market has begun to develop, and its market performance has made rapid progress, and market demand has continued to expand. In 1997, it was expanded in Dongpu, Guangzhou, and the company began to formulate a global sales strategy.Technical engineers come to the company to serve, serve as the technical director, and serve the company for a long time.
Due to the global leading technology of overseas engineers, coupled with our company the first quoting the raw materials of foreign military workers -carbon fiber, and successfully developed the carbon table fishing rod. At the Huairou Exhibition held by the Beijing Bihai Fishing Private Steel in 1999The cutting -edge products -carbon table fishing rod attracted the sensation of the entire fishing tool industry, which attracted the attention of all exhibitors at the exhibition and followed suit.From that to this day, Beijing Bihai Fishing Privateware has been our partner.
In 1999, General Manager Chen Sentai set up overseas subsidiaries in Australia, which is far away from the southern hemisphere, and actively developed Vietnam, New Zealand, Thailand, Malaysia, Indonesia, Australia, and achieved good results.
In 2000, the Taiwan Corporation also started to expand the factory and built a new production plant with liquid night light.At the same time, it began to produce OEM orders from well -known Japanese fishing rod brands in 2000. At the same time, it received the recognition of our companys technology technology and reached a long -term cooperation agreement.
Since 2001, we have opened up the South Korean and American markets.
In 2002, he entered the French and German markets. At the same time, designers with 20 years of buoyant production experience in Taiwan came to the Guangzhou factory to start the design and production of buoyant.
In 2003, the Czech and Brazil market was successfully expanded.As the overseas and domestic markets are constantly taking off, our factories in Dongpu, Guangzhou can not meet the market demand. At the same time, the relocation policy of the national economic circle has gradually developed from the Pearl River Delta economic circle to the Yangtze River Delta economic circle.Zhejiang conducted a market inspection. Later, it was optimistic about the superior geographical location of Tongxiang. It was in the center of Shanghai and Hangzhou. It was convenient for transportation. Finally, it was decided to set up a factory in Tongxiang, Zhejiang.
In 2004, the overseas market further expanded and successfully opened up the Italian and British markets. At the same timeSkydiving raw materials have set up a large -scale high -horse production workshop at the Taiwan headquarters.In the same year, the Guangzhou Factory of the Mainland also began to invest in the production of small hardware accessories.
In 2005, the modern production workshop of Tongxiang was completed, and it was fully put into operation and production, and the scale expanded. From the original 9,000 square meters of the Guangzhou plant to 31,000 square meters, the number of employees increased from the original 240 to 600.The 10,000 sets have increased to 720,000 sets per year, which fully meets the needs of the global market. In the same year, the output value alone has a turnover of more than 100 million yuan in Tongxiang Factory. In the same year, it has successfully opened up Sweden and Belgium.
In 2006, with the continuous increase of fishing and leisure staff, in order to further improve our after -sales service, the company provided consumers with better services, made a comprehensive innovation of our marketing model, established a set of gold Pokee systemsEssence
The same year also successfully opened up the Russian and Polish markets.At the same time, in order to develop better products, the company also invested a lot of energy and financial resources in terms of technology, and developed a patented fishing rod.The effect of swelling and contraction causes problems that are easy to fall off; at the same time, it has also developed a fishing fish rod that does not rotate (patent number ZL200620140753.3).
In 2007, successfully pioneered the Spanish and Portuguese markets.In the same year, it has been further improved in the research and development technology. It has developed the grip of assembled hollow fishing rods (patent number ZL200620159734.5), which solves the problem of impermeable and odorous stinky grip by fishing rods;It has developed a technology (patent number ZL20063015994.8), which has been developed. It solves the problem of the tangled fish wire tension when the fish line is tangled when the fish is hooked.
In 2008, it successfully opened up markets such as Ukraine, Latvia, Greece and other markets. In the same year, the production and invention of the fishing rod dragon and phoenix tail (patent number ZL20081008100.3) solved the problem of weakness and breakage of the tail dragon and phoenix tail.
In 2009, our professional fisherman reported that after the fishing rod was used, it would be stained with water when fishing in the tail tail, so after useIt will make it difficult to close the pole, so we used a year to develop a fishing rod PBS anti -holding chimeric system technology (patent number ZL20092001239.0). In the same yearExpansion of the Hercules Room, and introduced advanced high -horse production equipment again.
In 2010, he won the European EFTTEX Best Dalima Product Award;
In 2011, it also won the number one list of Baidu search Chinese fishing tackle brands in that year;
In 2011, the Taiwan Provincial Commercial Weekly evaluated the leading brand companies that have always maintained the leader in the Chinese market.
2012 won the first Baidu fishing tackle brand rankings.
In 2012, in order to make the front and rear plug more versatile, it is convenient for consumers to use it to use it on a variety of fishing rods, and developed the telescopic multimeter before and after (patent number ZL201220570184.1).In the same year, we also successfully developed the second generation of Wanxiang Turning (Patent No. ZL201220693852.X).With the efforts of all the companys colleagues that year, Jin Pokees national franchisee exceeded 3,000.This year, it has also won the contribution of Chinas fishing supplies industry development.
In 2013, a Austrian Swan Crystal was launched, spraying the original imported torrents imported on Germany on the inner shell of our fish line. In addition, our Taiwan Chemistry Engineering Department continued to study for two years, and coupled with the raw materials imported from Japans original imports of Japan., Produce a unique classic work in the world.In the same year, a number of honors were also received, namely: the Pacific fishing tackle was rated as the 2013 Consumer Rights Protection Committee for the Protection of the Consumer Rights and Interests; the Enterprise High -tech Research and Development Center; the 2013 National Fishing Competition Partners; the Most Influential Brand Award in 2013.
Today, our company has undergone 39 years of storms and has successfully created the first brand of Chinese fishing tools.At present, we can produce more than 2,000 fishing rods a year, and more than 1,000 other fishing -related products.In the past 39 years, it has been adhering to the business philosophy of high -quality brands, scientific and technological innovation, and service priority.Through the innovative business model in brand marketing, we also have systems in addition to our traditional provincial agency system.
In terms of product production, we have always adopted a vertical integration strategy to produce and sell ourselves, and we also continuously enrich our product types and structures in horizontal strategies. In the after -sales serviceMerchants come together to provide better after -sales services for our consumers.
In terms of brand marketing, we plan to invest 10 million brand promotion costs each year, regardless of TV advertising, graphic media, electronic fishing forums, e -commerce, on -site services, and so on.In terms of R & D and design, we plan to invest 10 million R & D expenses each year, introduce the worlds most advanced science and technology raw materials and consulting management systems, and establish a standardized production management process and automated production management system.On the basis of the above, we aim at establishing the worlds most rigorous quality standards and further progress.