In 1989, Josvantilburg, a veteran in the denim clothing industry, was appointed by the SECON Group to establish a denim clothing company.SECON is a female clothing group headquartered in Amsterdam, such as Turnover, Anotherwoman and Creensstone is its subordinates.It uses the laundry equipment and purchase office of the Bigstar Group from Switzerland and decides to apply for the authorization of Gapstar, a brand under the Bigstar Group.
In 1990, Josvantilburg invited Pierremorisser, a famous figure in French denim clothing (LIVERTO, C17, Lee) as designers.Gapstar sold in Belgium, the Netherlands, and Luxembourg has achieved a certain success.
In 1993, Gapstar began its global development strategy, first establishing branches in Germany.
The G-Star British company was established in 1998 and officially entered mainland China in the same year.
The G-Star Japan and the United States were established in 2000.
In 2003, Josvantilburg bought the G-Star from the SECON Group.In 2004, G-Star established 24 offices and 55 exhibition halls in 14 countries, including Scandinavia, Britain, the United States and Japan.The most important markets are Germany, the Netherlands, the United Kingdom, Italy, France and China.
G-Star has been rampant in the Netherlands and Belgium since 1989. It was only in the name of Gapstar at the time that it was officially renamed G-Star in 1994.To know G-STAR, you have to start with its "original rough embryo Nannu", that is, with tannin as the core, the ancient clumsy method is made to make jeans.With a strong marketing method, G-Star quickly established a close sales network around the world.In the design, G-STAR also has a large breakthrough. In addition to similar basic straight pants, there are also work pants and flared pants.G-Star currently not only produces all kinds of jeans, but also infuses the concepts from RawDeneim in other street-style clothing design. Stores that sell street clothing in major cities in the world can find the traces of G-Star.Unlike the easing trend of Japanese and Korean casual clothes affected by North America and North America, European leisure clothing pays attention to appropriateness and elegance.The G-Star from the Netherlands is unique and unique, and it can best outline the vitality of young people and give people a strong street style.Some people say that the G-Star denim series is a latter 501 product.In terms of design, G-Star has a large breakthrough. In addition to the basic straight pants similar to 501, there are also work pants and flared pants, which will be completely deconstructed by 501.The G-Star is not the kind of designer brand that will see on the Milan and Paris Fashion Extension. The street style and basic models are its spirit, and its bright personality makes it a classic.
As an expert in jeans, G-Star attaches great importance to the quality of each product. Therefore, it is continuously studying unremittingly and raising technology. It also pays attention to creativity.The new models of each season are new, the fabric is carefully selected, and the fashion is the pioneer.
Pierremorisser enjoys a reputation in international casual clothes design. In addition to knowledge, he is also creative. He has added a lot of innovative concepts to G-Stars clothing design, and has made G-Stars establishment in the worlds clothing industry.image of.
In 1996, G-Star launched the Rawdenim series for the first time, and was highly appreciated by the International Cowboy Fashion Show at Germany, and was attracted a major breakthrough in jeans.
Rawdenim is not the first of G-Star. Any unrelated denim can be called the early thumbnail of Rawdenim. In the end, the G-Star uses SanForize method to process, so that the fabric is fixed.Reduce shrinkage and solve the problem of shrinkage. Now customers do not have to buy the troubles of shrinking within the second size.
All G-Stars jeans (cloth) indicate USADENIM. This is not a denim cloth made in the United States.Blue and white, and European blue and white will be a bit gray, so American cotton is specially selected.