Morida, founded in 1977, has risen from Jiangsu Jianhu and has developed for more than 30 years.
For more than thirty years, Morida has been focusing on the shape and development of the brand. Through the accumulation and precipitation of history, relying on the huge production scale and superb technical team, the market position of the first mens shoes has been gradually established.The first place in the country has become an eternal classic in the hearts of consumers.
Jiangsu Senda Group Co., Ltd. is a volk company in the national leather shoes industry.In 1998, the Morida brand successfully exported Italy; in 1999, Morida won the special award of the National Advanced Enterprise of Quality and Benefits; in May 2000, he visited Sardda for inspections; in 2001, Sarda took the lead in the national shoes industry to pass the ISO: 2000Quality system certification, 5 brands including Sona, Good Humanity, Vatican Tina, Farreno, and Best Tu were rated as national inspection products; in 2002, the Sona Group was promoted by the China Industrial Economic Federation and the China Famous Brand Strategic Promotion Committee.Selected as one of the 16 Chinese companies that entered the world with international competitiveness to the world ’s 16 -brand brand. The Sona brand leather shoes were rated as Chinese brand -name products by the State Administration of Quality Inspection and Quarantine.
Sama Group earlier in line with the worlds shoes. At present, five shoe information centers and design centers have been established in Italy, Australia, Hong Kong and Shanghai, and Guangzhou.Ten assembly lines.Morida High School Mens Womens Womens Festivals, fashion shoes, gentleman shoes, casual shoes, multifunctional shoes are "leather, exquisite craftsmanship, comfortable, four seasons trendy" are loved by consumers.
Son Dadi Shoes won three consecutive departments in 1991: 1993 by the National Technical Supervision Bureau, the China Quality Inspection Association, and the National Shoes Standardization Center as "Chinas First Shoes King"; 93 and 94 were won by the Ministry of Trade MinistryThe "Golden Bridge No. 1" awarded by the seven ministries and commissions; in December 1995, he won three prizes: "Golden Bridge No. 1", "China Leather Make Famous Product Products" and "96 Chinese Leather Shoes King"; 93-99 won "consumption consumptionThe ideal brand in the minds of the person "," actual purchase brand ", and" the preferred brand of shopping ".In May 1999, the China Quality Management Association was rated as an advanced quality and efficiency enterprise in the country and won a special award.On May 8, 2000, the leaders of the party and the state inspected the Sama Group.
Acquisition and reorganization
In November 2007, after the successful acquisition of FILA Chinese trademarks in September, Chinas largest womens shoes retailer Belle International Holdings Co., Ltd. (1880hk called Belle International) announced that it was acquired 5 companies under Jiangsu Sama.Belle Internationals wholly -owned subsidiary, New Belle, signed a restructuring agreement with Jiangsu Morida on November 11, 2007. According to this agreement, Xinbelie will acquire 5 companies wholly -owned Morida Holdings, with an acquisition amount of about 1.6 billion yuanRMB.In terms of asset size, this time, the Chinese shoe industry has set a record in the field of shoes.