In 1910, Mr. Jesseshway created Samsonite, which made a suitcase in the United States.At that time, he hoped to start a nickname for the new suitcase to symbolize the strong and durable characteristics of the product.Mr. Jesseshway, in his favorite heroes, chose Samson in the Bible to symbolize the characteristics of the product.
The original product was a wooden jacket box. In the era when car and horses were the main transportation, these boxes were the most ideal suitcases.After the Second World War, peoples ways of travel have changed greatly. They started to travel through the sea to travel long -distance travel. When traveling by plane, a solid and durable special luggage was needed to prevent being squeezed during the consignment process.Scratching and deformation causes damage to the objects in the box. Samsonite is in line with this changing market demand, and develops a suitcase with magnesium instead of wood as raw materials as soon as possible.
As one of the oldest brands in the field of travel supplies, Samsonite has always adhered to the traditional superb craftsmanship and the excellent tradition of continuous innovation, providing unique products for picky travelers.
Fortune of Fortune Creation of Great History:
After a century of development, SAMSONITE has sublimated from a simple "suitcase company" to a "ideal travel solution" lifestyle brand.From the 1920s, the 1930s of the Great Depression, to the "Jet Age" and even in the future, Samsonite has always maintained the keen insight and adaptability of the continuous demand for travelers.
Todays consumers yearn for a more personalized experience and tend to choose more unique travels. They also hope that their suitcases can reflect personal identity and taste.Samsonite considers this, dissolving many emotional factors into product design, and fully meets the needs of consumers.SAMSONITE has always led the changes in the suitcase industry, and Samsonite has also become the first choice brand for travel enthusiasts.
To this day, Samsonite still adheres to the same purpose, continues to lead the industry, and develops a new product series with design and creativity. At the same time, it expands the target consumer group and further promote the ambitions of Mr. Shwayder to the world.
Samsonites new number- "Life’Sajourney", which specifically engraved the brand changes and future development direction, symbolizing that Samsonite can integrate into the different living categories of travelers.
Company Overview:
With the continuous development of the company, Samsonite has entered the most glorious era in history.As one of the industry leaders and one of the worlds most famous travel supplies brands, Samsonite has always led the trend.
In the past few years, the company has developed from a single self -operated brand company to a strong global company of self -employed and agent brands.Timberland has truly become a diversified brand management company.All brands have detailed their own target consumer groups. Different market positioning represents different brand values, and different price systems meet the needs of different target consumers.It reflects Samsonites consistent style, reliability and excellent quality.
At present, the companys product lines are widely, including suitcases, travel bags, accessories products, business briefcases, laptop bags, small leather goods, outdoor products, and childrens products.All products fully reflect Samsonites consistent style, reliability and excellent quality.
Todays glory:
In 2006, Samsonite has moved his headquarters to the fashion capital, London, England, and has established the Global Creative Center.Samsonite is experiencing an exciting change period, and the noble product series SamsoniteBlacklabel has successively launched Samsonite into a new era.It will continue to uphold the advantages of brand practicality and flexibility, and replace the fashion and modern appearance with a fashionable and modern appearance.
With the increase of consumer income and the growth of wealth, consumption costs are reflected in the unique personal taste, and the extraordinary needs of Zhuoers extraordinary products are increasingly increasing.The "suitcase company" is sublimated to the "ideal travel solution" brand.
With excellent and excellent product quality, the design style synchronized with the times, considering thoughtful practicality and reliability, and perfect after -sales service, Samsonite won the love and recognition of consumers around the world.