Pork, transliterate from the English "Peak", means self -challenge spirit that constantly climbs the peak!Since the establishment of the factory, Peak is determined to build the "Chinese Basketball Equipment First Brand", with basketball sports sports marketing as the main line of communication. In 2005, the "brand internationalization" strategy was launched.A number of international events such as the All -Star Games, the home of the Houston Rockets at the United States, the Australian National Mens Basketball Team, etc., the Peak successfully established a first -class international sports brand image.In September 2006, the American Houston Rockets star Shun Battier joined Pocket Passion, which marked a new mileage on the road of internationalization of the brand; the Australian womens basketball team in the same monthly Pocket Jie won the World Championship,Express the success of Peak in sports marketing.Through differentiated brand marketing, coupled with the "brand professional, product series" business policy, and refinement of the sales network, strengthen the terminal image, and spread the scientific logistics control and sales management. Porkic successfully harvested the brand power brought by the brand power.Sales growth and brand value improvement.On December 29, 2008, Peaks official online stores were officially launched. After the development of the online store in recent years, the online store was revised to cope with the development of the industry, improve the user experience, and better meet consumer needs.Promoting the development of e -commerce business is also a positive action on product channel optimization.In the future, Porkons official online store will strengthen the simultaneous development of virtual networks and physical stores, and continuously enhance the online market share.
Peak is a brand of Fujian Quanzhou Pocket Group Co., Ltd.. Fujian Peak Group Co., Ltd. is an export -oriented enterprise group that integrates sports and sports equipment such as shoes, shoe materials, clothing, bags, bags, etc..experience.The Groups current output value is nearly 4 billion yuan. The leading product of the product Popular sports shoes and clothing is 7,224 in China ’s authorized business retail outlets. The export business spreads in the five continents of Europe, America, Asia, Africa, and Australia.
Since the establishment of the core enterprise of the group in 1988, the beginning of the founding of the Sinotrans Sino -foreign joint venture Quanzhou Fengdeng Shoe Co., Ltd., Peak has advanced brand awareness, setting up the long -term strategic goal of "creating a national brand and building a century -old enterprise", Constantly strive to work hard, pioneer for progress, and make the "Peak" into a basketball brand with distinctive brand personality.As a strategic partner of the five major domestic basketball professional events, it has adopted the test of the super strength of major domestic events.And as early as 1993, the "Peak" trademarks were registered in 68 countries and regions, laying a solid foundation for Porks global brand plan.
Pyk passed the ISO9002 quality certification system as early as the mid -1990s, becoming the first enterprise in the same industry in China to pass the quality system certification.The Group currently establishes and implements the ERP management system to manage the value chain of enterprise market; sales control in sales to improve the efficiency of logistics management; mature application office systems to realize the groups information sharing and paperless office in the country; in corporate culture construction;In the end, the company has always attached great importance to talent training, regularly carried out employee skills training and organizing cultural and sports activities within the enterprise, gradually improved employee welfare policies, and strived to build a 21 -century learning enterprise. The Peak Group is growing with continuous innovation and scientific management.A firm pace of international market expansion.
Pickers dedication has made todays honor such as "well -known protection" and "Chinese aerospace business partners".Adhering to the spirit of "unity, pragmatic, efficient, and card creation", the Peak will still be inherited in the future to dare to be the courage to the world to promote the pride of the Chinese basketball industry, and to create unlimited possibilities for the future!