Kingcamp, an advocate of home outdoor, well -known brands of outdoor self -driving camping equipment.Since its establishment in 2002, KingCamp has always been committed to promoting outdoor lifestyle to the world, and has won outdoor lovers in the world with its "comfort, relaxed, shared, environmentally friendly" outdoor philosophy, unique design, professional quality and high -quality services.Favorite, products sell well in more than 30 countries around the world.
KINGCAMPs products cover nearly a thousand varieties: camping, hiking, travel, and leisure.Regardless of product design, fabric selection or quality control, the KINGCAMP brand strictly implements advanced domestic and foreign standards.
KingCamp is not only a brand, but also represents a healthy and advanced lifestyle, guiding people to enjoy the outdoor easily and comfortably, and get close to nature.
Brand Positioning
"Family Outdoor" is the brand positioning of KingCamp. "Family Outdoor" is a unique emotional experience, that is, outdoor should not be limited to individuals conquest and adventure of nature, and challenges to self -limits.Go out outdoors, feel together, share the happy experience brought by outdoor sports, and pass this pleasant mood to friends around.As the so -called "family, friendship, and love are not less."
Kingcamp is not only a brand, but also represents a healthy and advanced lifestyle, guiding people to enjoy outdoor easily and comfortably, and get close to nature.
development path
In 2002, the KINGCAMP brand was born to provide high -quality professional outdoor products worldwide.
In 2004, the KINGCAMP brand registered globally and promoted to the world.
In 2008, KINGCAMP outdoor products have been sold in 30 countries around the world, and marketing outlets have been established in more than 80 cities in China.
In 2010, KingCamp products were sold to 38 countries including the United States, France, and Russia, and the quality of the product was internationally recognized.
In March 2010, Kingcamp established the positioning of "home outdoor". As the first brand in China that clearly established "home outdoor" positioning, and has absolute advantages in the self -driving equipment area, KingCamp further played the advantages of the product, "comfortable, relaxed, shared sharingThe outdoor concept of environmental protection is promoted to the world.
In 2011, KingCamp released the brand slogan of "Going Outdoor · Learn to Love", calling on people to return to nature, return to my original hometown, and enjoy their own beautiful outdoor life.