KINGEER Deer King Brand Introduction
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Inner Mongolia Luwang Cashmere Co., Ltd. was founded in 1985. Its predecessor was Baotou Luyuan Cashmere Sweet Plant.Twelve state -owned collective enterprises have been merged, 9 companies have been formed in joint ventures, and more than 8,700 employees have been absorbed.As early as 1997, the leadership team of Luwang used advanced consciousness and strategic vision to actively respond to the countrys "going global" development call, and make full use of the "developed countries to exempt tariffs on textiles produced in universal countries and regions."For the preferential trade policies, the Deer King Branch was established in Madagascar, Africa.The cashmere sweaters produced by the Madagascar Branch successfully occupied mainstream high -end markets such as the United States, Britain, France, Italian, and Nordic with their low -cost price advantages.
Facing the trend of global economic integration, the King of Deer in Madagascars investment plant is the first step in the companys implementation of the "going global" development strategy. Later, Luwang built factories in Mongolia, Hong Kong, Macau, Cambodia and other places.At present, Luwang Company has formed a total of three production bases of China Baotou (including dyeing, spinning, computer knitting, clothing, and weaving), African Madagascar knitting factory and Southeast Asia and Cambodia.10,000 cashmere sweater.In particular, the construction of the two overseas workshops of Madagascar and Cambodia is of special significance in the national “Belt and Road” strategy, because these two workshops are on the ASEAN countries on the East Coast of Africa and the Maritime Silk Road."Strategic pioneers, and added labor employment to the local area of ??Madagascar and Cambodia, active the business economy of the host country, deepened the friendship between the people of China and Malaysia and the people of China and Cambodia ...
Since the companys self -built factory, after 30 years of "introduction to start a business" and "going global development", it has achieved impressive results in many areas in the cashmere industry: ISO9001 certification was passed in 1997, and ISO14001 environmental protection was passed in 2003 in 2003Certification; the first batch of companies in the country to win "well -known protection" and "Chinese famous brand products"; it is the first batch of "national key leading enterprises in agricultural industrialization" in the country; the earliest "national enterprise technology center" with the cashmere industry;In 2013, it was rated as a national "Enterprise Industrial Design Center" by the Ministry of Industry and Information Technology. It was a "national high -tech enterprise".The honorary titles such as spinning and textile advanced teams "and" National May 1st Paper Piece "and other honorary titles.As of now, the company has 88 national, provincial and ministerial patent technologies, 1 "Second Prize of National Science and Technology Progress", and 23 provincial and municipal science and technology awards.In 2011, the Ministry of Agriculture and the National Civil Affairs Commission jointly identified the "fixed -point production unit of ethnic products", which is a key backbone enterprise in Baotou.The companys products have a very high share in mainstream high -end markets in developed countries such as the United States, the United Kingdom, Germany, and Japan.100,000 pieces are favored by consumers.From the perspective of the world ranking, Lu Wang has jumped from the internationalization of the internationalization of the cashmere brand to the leading enterprise of the worlds cashmere industry.
Since the companys private restructuring in 2009, the cumulative tax paid by more than 400 million yuan was paid. For many years, it was jointly rated by the national tax and local tax bureau of the autonomous region for many years.Stable provide more than 10,000 jobs at home and abroad.The companys party committee has been rated as "advanced grass -roots party organizations" and "non -public ownership economic organizations and new social organization party building demonstration sites" by the party committees at all levels of Baotou City.
Senior leaders of the company took the lead, and employees actively participated in social public welfare activities such as environmental protection construction, supporting science and technology, cultural and health, disaster relief and charity, and never forgotten the results of the people brought by the development of corporate development and assumed more social responsibilities.The company has also established a special environmental protection fund to invest in the "Forest of the King" base in the Engelbean Desert.In cooperation with the "Japan Desert Greening Practice Association", a public welfare activity of "Building Sino -Japanese Friendship, Forests for Forests for Forests and Forests" was held. Together with employees and customers, the chairman and employees and customers were planted on the desertification.At the same time, we also created better grazing conditions for herders and seeking sustainable development for future generations.
Under the severe situation of employment in the current social difficulties, the company recruits college students and employees from colleges and universities every year to help college graduates and social unemployed to solve employment problems.Mr. Zheng Haosheng, chairman, donates 100,000 yuan to his hometown to rescue children out of school and poor college students each year.The company donated funds to the society for free to support public welfare. In 2011, the company was rated as the "Public Welfare Star Unit" in the Inner Mongolia Autonomous Region.The effective combination of the quality of Luwang products and the effective combination of social responsibility has won extensive respect for Lu Wang Cashmere.
Since the companys reorganization and reorganization, the export business volume has risen steadily, and the market share of the international high -end cashmere products has further expanded. The domestic trade sales foundation has a solid foundation, and the sales profit margin has increased by nearly 15%each year, and the development prospects are more optimistic.The company was rated as the "Top 30 of the Region" by the Enterprise Federation of the Autonomous Region and the Entrepreneurs Association of the Autonomous Region;Grand Outstanding Entrepreneurs "and" Top 10 Most Innovative Persons in the Country "and other awards are at the same time selected by the" Brand China "Enterprise Alliance as the" Top Ten Brands "celebrities in the textile industry.The grand occasion of the forum has achieved a very good brand promotion effect.
Luwang Company, as a large exporter of the Inner Mongolia Autonomous Region and a pillar enterprise in the cashmere industry, is willing to join hands with his peers to make it for the development of the company, the progress of the clothing industry, the effective use of precious and limited cashmere resources, and to beautify human life.Contribution.