Chinese wedding ring customization and light luxury diamond jewelry brand, wholly -owned O2O jewelry company of Gangtai Holdings, integrates procurement, design, commission processing, selling jewelry accessories and personalized customized services.
Kelan (Shanghai Kelan Trading Co., Ltd.) is a Chinese wedding ring customization and light luxury diamond jewelry brand. It was established in 2007 and is the wholly -owned O2O jewelry company under the Chinese Internet+jewelry industry chain -Gangtai Holdings.
Kelan (Shanghai Kelan Trading Co., Ltd.) has become a company that integrates procurement, design, commission processing, sales of jewelry and personalized customization services through the O2O 2.0 model.Ke Lan directly purchased diamonds or trading centers in six diamonds or trading centers around the world in South Africa, Belgium, India, Israel, and has 4 international partners such as Antwerp HRD and GIA in the United States.
Since its establishment, Kelans sales have maintained a compound growth rate of more than 150%per year.The Fran online flagship store is located throughout the network. Outside the companys official website, Tmall, JD.com, Vipshop, Suning Tesco, and Bank Points Mall have all settled in.Kelan offline physical stores have developed nearly 100, covering multiple first -tier and second -tier cities in the east, middle and west of the country.
Brand Concept
Ke Zheyu, orchid orchid ", Kelan believes that the girl wearing diamonds is as elegant as orchids, and the sound of the" Clar "of the diamond metering unit is named Ke Lan.As a brand concept, Kelan believes that every diamond contains clear and pure love as pure and beautiful as angels."Witness". Ke Lan focuses on bringing high -quality diamonds to all those who work hard to pursue happiness and true love.