Li Ning is a well -known gymnastic prince Li Ning founded in 1990.After more than 20 years of exploration, Li Ning has gradually become a leading sports brand company representing China and internationally.From the beginning of the establishment of the establishment of a franchise marketing system across the country to sponsoring the Chinese sports delegation for many years to participate in various domestic and foreign competitions; from becoming the first domestic sports goods company to implement ERP to continuous adjustment of brand positioning, to 2004Listing in Hong Kong in June, Li Ning has experienced the development and prosperity of Chinese national enterprises.
Li Ning has brand marketing, R & D, design, manufacturing, distribution and retail capabilities. The products mainly include sports and casual shoes, clothing, equipment and accessories products produced by Li Nings brand.Mainly adopt outsourcing production and franchise distributors models. In China, a huge supply chain management system and distribution and retail network have been established. As of the end of 2011, the total number of Li Ning brand stores in China has reached 8,255, and in Southeast Asia, Central Asia, Europe, etc.Regional development business.
Li Ning also adopts the strategy of multi -brand business development. While focusing on its own core Li Ning brand, (i) also established a joint venture with AIGLEINTERNALS.A, and was awarded the special rights to produce, promote, distribute and sell the French AIGLE (Aigao) brand outdoor sports supplies; (ii) engaged in production, R & D, promotion and sales of red dual -stitched brand table tennis and other sports equipment through subsidiaries;Manufacturing, promotion, distribution and sales of Italian sports fashion Lotto brand franchise; and (IV) is engaged in the research and development, manufacturing and sales of KASON brand badminton professional products.
Innovation is the foundation of the development of the Li Ning brand.Li Ning has attached great importance to original design since its establishment.In 1998, Chinas first clothing and shoe product design and development center was established, and it was the first to become an independently developed Chinese sports goods company.In August 2004, the Hong Kong Design R & D Center was established, and was responsible for designing Li Ning brand clothing products.And maintain close cooperation with major universities and research institutions at home and abroad.
Li Ning Company has long been committed to the development of sports. Since the 1992 Barcelona Olympic Games, Li Ning Company accompanied the Chinese Sports Legion along the way to support Chinese gymnastics, diving, shooting, troops, badminton, etc.The sports team provides equipment to encourage them to stimulate the best state of wisdom and physical and thinking, and play an excellent level of competition in the arena.Internationally, Li Ning Company and the top international competitions and organizations such as the NBA and ATP have been for strategic partners; they have signed contracts, Lewiscic, Hese Caldlon, Assaya Powell, Irinbayeva, and TuoInternational top athletes such as Hilderson, Silic, Carolvich; cooperated with the Spanish Olympic Committee, the Spanish Basketball Association, the Swedish Olympic Committee, and the Argentine Basketball Association to be recognized by the top international sports team and individual, so that Li NingThe professional strength of the brand has been proven again.
As the leader of the domestic sports goods industry, Li Ning Company, while its own development and growth, actively assumes the social responsibility of corporate citizen, funded hopes of elementary school, support the construction of disaster areas, cares about AIDS orphans, and long -term support aims to improve sports education in poor areas.The sports public welfare training project is used to build a harmonious society with the advantages of their own sports resources.Mr. Li Ning, the founder of the company, enthusiastically public welfare, and implemented this sense of social responsibility into the management of the enterprise, leading the overall public welfare values ??of the enterprise, and interpreting the companys vision of actively participating in global public welfare undertakings.At the same time, Li Ning actively promoted the social responsibility concept of corporate social responsibility in the supply chain, assisted suppliers to promote the process of corporate social responsibility, and promote a more responsible business social environment.
Li Ning is intending to be a brand with international competitiveness.As a sporting product company, Li Ning Company stimulated peoples desires and strengths of peoples breakthroughs with sports, and was committed to the creation of professional sports products, strived to make sports changing life, and pursuing a higher level of breakthroughs.We adhere to the companys concept of winning dreams, integrity, our culture, excellent performance, consumer orientation and breakthrough, and strive to build Li Ning as a world -leading sports goods company.