The Taiping Bird Clothing Group is a comprehensive group with the international leading "fast fashion virtual union" business model and the creativity, design, and marketing of clothing brands. It has diversified the comprehensive group of international processing trade and commercial investment industries. The number of employees reaches 5680Others.
Since 1996, Taiping Bird has been ranked among the top 100 units in the national clothing industry sales revenue and profit. Since 2000, Taiping Bird Rong is ranked among the top 100 companies in Ningbo, the top 100 private enterprises in Zhejiang Province, the top 500 private enterprises in the country, and tax taxes in Ningbo CityThe top 50 (34 -bit), the "Taiping Bird Brand" has also been awarded the honorary titles such as "China Famous Brand" and "China Famous Trademarks".At the clothing industry of Taipingbird, the company has maintained a high -speed growth of 40 to 50%, and the national marketing network has also exceeded 2400. In 2011, the group realized operating income of 6.8 billion yuan, and the sales scale ranked among the top 10 national clothing companies.
The "Taiping Bird" brand was founded in 1995.The first problem faced after the brand was founded is the positioning of brand products.So we started visiting various clothing markets at home and abroad to collect inspiration.In the end, after being inspired by foreign and Hong Kong leisure brands, and compared with the specific situation of domestic and foreign markets, we found that the mens clothing market at that time was full of formal costumes. Some of the costumes of leisure concepts were rarely made.We keenly feel that with the development of my countrys economy and society, peoples lives will be more colorful, and the formal dress is obviously difficult to meet everyones comprehensive needs for different occasions.Therefore, the Taiping Bird finally selected casual mens clothing as its main product direction, which created the industry first.Among them, we are especially famous for our casual shirts.The diverse and different personalities have won the market for the peacebird, and also won the opportunity of development for the company.It is the first major development turning point after the establishment of the Taiping Bird.
After continuous development of the follow -up company, the brand womens cloth
The Groups VI clothing has always been the fundamental and pillar of the development of the Taiping Bird Group, and is committed to "making everyone enjoy the fun of fashion."After many years of cultivation and development, the clothing sector of the Taipingbird has formed multiple companies (the Taiping Bird Fashion Womens Company, the Taiping Bird Fashion Mens Clothing Company, the Taiping Bird Co., Ltd., the Magic Fashion, Leducho, and Besburg, etc.)"" Besburg "," Magic Fashion "," Pagani, Lechang ", etc.), many series (Collection, Trendy, Jeans, etc.).
Its company has trained a team of designers with a keen fashion touch and followed by the international fashion trend. It has pushed up to 7,000 clothing to the market each year, and created a unique "fast fashion virtualization" brand clothing development model in the clothing industry.As of the end of 2010, the self -employed and agent franchise stores developed throughout the country has exceeded 1,800 self -employed and agent franchise stores developed throughout the country. Among them, the flagship stores with a single area of ??more than 1,000 square meters reached dozens of, and the operating output value reached 2.321 billion yuanAt the same time, the development of the online B2C e -commerce with the main carrier of "Magic Fashion" has initially achieved results, laying a good foundation for the future development of the groups brand clothing industry.
The Group will continue to increase investment in brand clothing and promote the improvement of comprehensive capabilities such as clothing brands, research and development, marketing, and industrial chain integration.Continue to adhere to the creative and economic concept of "designing and driving the development of the brand". By establishing design companies or platforms, or even acquiring related foreign design institutions abroad, it maintains product design advantages.The company will implement the channel strategy of the three -dimensional development of the "land and air" (land, that is, traditional physical stores; empty, that is, online electronic shopping; the sea, that is, the future overseas market), ensure that the effective outlets are increased by 300 each year.The star of celebrities as a brand spokesperson plan further enhances the influence and reputation of the Taipingbird brand in the fashion industry, and achieves the goal of the first domestic fashion clothing brand.In addition, on the basis of the existing industry, in accordance with the characteristics of the "industrial trade" industry, the integration of the industry is further promoted. Through its reasonable industrial layout, rationalize operating institutions, build an investment development with the group, and the existing main business complement each other.And the "industrial trade industry group" of the group has formed a new model in the group.At the same time, we seize the advantage of domestic economic development, and use the groups brand advantages, industrial advantages, capital advantages, talent advantages, etc. to carry out project investment and equity investment, and drive the Groups overall development.Especially in the "commercial square" project field that has successfully operated a variety of formats, it is necessary to promote the brand development management level in this field, form another business brand of the group, build a new power source for the group development, and win the opportunity of the development of enterprise development.EssenceIt is expected that by the end of 2010, the group will achieve the goal of exceeding 5 billion in sales revenue. The main sector business will make a difference in the capital market and provide useful help for the companys development to accelerate.
Share fashion space and successfully drive the future
——The bird corporate culture
1. Enterprise vision
Early vision: Create the long -term vision of Chinas first fashion brand: Create a well -known international large -scale fashion industry group and be a world brand in China
Ultimate vision: permanent business, eternity brand
Second, corporate values ??system
Value Basic Integrity: Integrity is the core of Taiping Bird Culture
Thanks: Thanksgiving is the principle of being a peacebird as a person
Respect: Establish a peaceful bird culture of mutual respect
Cooperation: Win -win is the principle of doing things at the Taipingbird
Share: Sharing wisdom with others is the power of Peacebird
Innovation: Innovation is the soul of the development of the Taiping Birds cause
The brand of Taiping Bird Womens clothing is the fastest.Based on market segmentation, guided by market demand, Taiping Bird [1] created the concept of clothing subdivision with Chinese characteristics.The original elegant "Collection", the artistic "Tredy", the casual "Jeans", and the "Leducho" of Magic Tokyo once became a complementary series of womens clothing.However, the market response is that the four series cover the womens market 16 to 30.Such a segmented age span has made Taiping Birds brainstorm in the brand operation of the series.
Taiping Bird Clothing Brand "Promote Fashion Concept and Leads Fashion Life"
Fate, closely grasp the main line of fashion trends, and determine to build the "Taiping Bird" into "Chinas First Fashion Brand", and use the internationally renowned large -scale fashion industry group and the world brand of China as the long -term development vision of enterprises, becoming the Chinese public, becoming the Volkswagen of ChinaThe banner of the fashion industry.
1. In April 1989, the predecessor of the Taiping Bird Groups Mengdis Made Factory was established;
2.1990-1995 Mengdis Name Factory has been renamed Jiajia Clothing Industry Co., Ltd. and Pengpai Clothing Co., Ltd.
, Pengpai Group Co., Ltd., etc.;
3.1995 officially established Ningbo Taiping Bird Group Co., Ltd., and in December 2004, it was restructured to "Ningbo Taiping Bird Co., Ltd.";
4. Established Ningbo Taiping Bird Import and Export Co., Ltd. in 2000;
5. Established Taiping Bird Fashion Womens Clothing Co., Ltd. in September 2001;
6. In December 2001, Ningbo Shengbang Clothing Co., Ltd. was established;
7. In August 2003, the Taiping Bird Yichang Group Co., Ltd. was established;
8. In December 2003, Ningbo Zhongtong Investment Development Co., Ltd. was established;
9. In July 2005, Ningbo Shengbang Import and Export Co., Ltd. was established;
The Taiping Bird Design Team absorbs the global advanced fashion concepts, captures international popular elements, and gradually forms the unique fashion characteristics and innovative concepts of Collection, Trendy, Jeans, Lechang; product series.With leading advantages such as "fashion, comfort, sincerity, professional, and efficient", the products have won the favor of the majority of target consumer groups.On the basis of the advantages of Taipingbirds products, the magic style uses network channels to provide the target consumer group with the concept of Taipingbirds clothing, fashion information, and conveying fashion concepts.Using the user experience experience accumulated for many years, the customer value concept combined with the convenient and fast online shopping, etc., gradually forms the own online shopping user experience of magic style; the supply chain relationship accumulated for more than ten years is usedCycle; use the strong fashion sensitivity and grasp ability of Peacebird to convey authoritative fashion information.
As the main business of the Taiping Bird Group, fashion clothing is the root and pillar of the development of the Taipingbird.Young consumer groups who are positioned at 20-30 years old have adhered to the characteristics of fashion, cheapness, and multiple models, and are determined to "let everyone enjoy the fun of fashion" as the development mission of the enterprise.After many years of cultivation, the Taipingbird Clothing sector has formed a multi -company (Taiping Bird Fashion Womens Company, Mens Clothing Company, Leduang Company, HP Company, Magic Fashion, Besburg Company, etc.), multi -brand ("Taiping Bird", "HP", "Leducho""" Besburg "," Magic Form "," MINIPEACE, etc.), multi -series (Collection, Trendy, Jeans, etc.).
The Taiping Bird has cultivated a large number of designers with keen fashion touch and followed by international fashion trends, hire international fashion experts, set up research and development institutions, and has more than 9,000 clothing pushed to the market each year.Founded a unique Chinese -style "Fast Fashion Virtual Union" brand clothing development model.To this end, Taiping Bird Clothing has won a series of awards such as the "Best Creative Award" and "Clothing Brand Value Award", ranking the top ten in the scale of Chinese clothing.
As of the end of 2011, the self -employed and agent franchise stores developed throughout the country has exceeded 2,400 self -employment and agents. At the same time, the development of online B2C e -commerce with the main carrier of "magic style" has emerged.The future development of the Groups brand clothing industry has set a good framework.