In 1977, one of the founders of the worlds single -board skiing, the worlds leading single -board ski brand, covered the fields of single -board/fixed device/ski clothing/ski shoes.
BURTON, the United States, was created in 1977 by Jake Burton (23 years old at the time), a young American -like skiing. Because Jake itself participated in this sport, there were many skiing suitable for various occasions. Equipment and equipment.As a big brand of skiing, it has led the market for many years.
BURTON brand products are involved from single boards, fixed devices to clothing, and also have RED (protective gear), Anon (snow mirror), Gravis (skateboard shoes), and Analog.During the production of new products, producers often wake up early on the floor of the narrow hotel room to sleep and go to bed early, isolated from the world, and abandoning vacations. They are often considered lunatic.They are cruel and picky about the production of the single board. Even dreams will think of it, make it, destroy it, and modify it.It is because of their serious and persistent business philosophy, Burton has become one of the worlds largest single -board manufacturers.
As early as 2000, Hiroshi personally demonstrated to bring Burton into Japan and introduced it in the column.To this day, there are about 30 % of the market share in the field of skiing.The title page of all over -board ski magazines in foreign countries has published BURTONs advertisement without exception.