Yiyang, has a personality but not abrupt, casual but unwilling, popular without obedience;
Yiyang, which has the implicitness of the east method, is also full of Western passion;
Yiyang is constantly refreshing womens pants creativity and continuously surpassing the classics of womens pants.
The journey of Yiyang is like a trickle, flowing through the bumpy journey, bringing heavy mud and dust into the ground, with pure and beautiful waves flowing into the long river of classic womens pants;
Yiyang is like a grain of sand in the womens clothing industry. After being washed by the waves, it was transformed into a pearl in a womens ocean after the tough grinding in jade mussels.
The story of Yiyang is a romantic love story that only blooms once in his life. Every woman is eager to own it.The beauty of Yiyang has radiated the major cities including Beijing, Shanghai, Zhengzhou, Harbin, Shenyang, Jinan, Xian, Taiyuan, Lanzhou, Zhuzhou, Wuhan, Fuzhou, Chengdu and other major cities.Brand creation and six years of devoted to operating American marketing experts Larry Wright believe that future marketing is the brands war, and the brand competes for a short and long competition.The business and investors will recognize that the brand is the companys most precious asset.It is much more important to have a market than factories. The only way to have a market is a brand with market advantages.As in the early days of entrepreneurship in many domestic clothing brands, the scale of "Yiyang" was very small at the beginning of starting a business, and it was barely barely in the form of prose wholesale.It was not until 2004 that "Yiyang" began to try to develop its own specialty store.In 2006, "Yiyang" had a certain share in the womens pants market.
Brand Positioning
Brand differentiation: concept+pattern+execution power
Brand photo: smart, colorful, freedom, vitality
Consumption claim: Shopping experience platform that has a trendy personality, comfort, change, and cost -effective victory
Brand demand: The target of Yongshis appeal is fashion, self -confidence, vibrant and pursuing personalized lifestyle, and shaped the fashion and spiritual needs of the target group with fashion products with both connotation and tension.
Product strategy: win competitive advantage with fashion, elegant, tolerance, high cost performance
Channel strategy: First promote and generate a certain amount of sales performance (such as campus) in special promotion and sales channels, combine the companys original wholesale customers and brand customers to sell, expand the market awareness and obtain the overall market recognition, with the original brand market channels of the brand.To lay a good foundation, then from the local strength to the overall strength, and finally establish a strong brand status.
Terminal strategy: build terminal competitiveness with image, display, management, and service, emphasizing the personality, taste and comfort of the store.
Brand style
In the era of detail marketing, the end -of -the -art terminal has become the top priority of the marketing of the marketing system for all enterprises.The clothing industry is especially true. The brand is king and wins at the terminal.The success of brand positioning is only the first step for enterprises to build a brand, and the company has selected the key to success.For an enterprise that is interested in operating a brand, it is the key to whether it can create a brand image that attracts potential customers, because only brands can bring infinite profit margins to investors with the recognition of consumers.The glory of the product may gradually fade away, but the charm of the brand will always survive!The eternal charm of the brand comes from the image of its heart.
From the perspective of the clothing industrys MID marketing theory, modern replica sales are centered on the store, through the planning and design of the terminal stores to shape differentiated brand images, improve the competitiveness of the market terminal image, and use the unique communication channel of the storeTo show the uniqueness of the brands main culture, the fashionability of the fashion space, effectively improve the sales of the store and meet the needs of consumer personalization.The image, environment, and atmosphere of the store can actually affect consumers purchase behavior.The space art and image directly affect whether consumers can eventually accept products and services. They often determine the moment when they understand the perception. This is the design and planning of the terminal image.
The image of the fifth -generation terminal of Yiyang draws the essence of Yiyang brand culture, combines the rhythm of the intense and busy life of modern women, and advocates a "casual and comfortable" shopping method to make consumer shopping a novel experience.
In terms of design, continue to inherit the simple, fashionable, and personalized product style and concepts of Yiyang brands. Using simple and bright lines, the layout is staggered, highlighting everyones style.
In terms of overall layout, the space designer considers the functionality and practicality of the display, and cleverly blended the shelf with the space, broaden the broadness of the original space, enrich the display of the goodsMethods to maximize the use of the store space.
The fast -paced lifestyle of modern cities has made womens shopping "fast fashion", which not only improves brand requirements, but also has ideal standards for the shopping environment -fashion, comfort, and leisure.Yiyangs display artists are well versed in this reason. In the decoration of the store, elegant red wine bottles, raw wood -textured frames, refreshing green potted plants, such as the finishing touch of the masters hand, outline a beyond imagination beyond imaginationThe shopping hall allows consumers to get intoxicated from artistic enjoyment from attraction to heartbeat.Let womens shopping a fresh and wonderful trip.
The change of the image of each generation of terminals is a rising thought. The fifth -generation terminal image combines the trend of international clothing terminal display to lead the trend of the trouser industry, from the generous facade to the orderly indoor layout, from the design of the window to the design of the window to the design of the window to the design of the windowThe overall layout shows the style of "the perfect combination of space and light, coexisting with individuality and personality".With nature and comfort showing the unique personality of Yiyang, it is stunned but good.