brand introduction --
BrookStone brand introduction
BrooKSTONE has more than 200 invention patents, and the products have won the Red Dot Award of the International Design Circle many times, becoming synonymous with the famous products in the minds of global consumers;One of the prizes is called the German "IF Award" and the "IDEA Award" in the United States.This award has always been called "Oscar in international industrial design".
BrookStone is a professional retailer founded in 1965 in the United States. It supplies consumer products that have many functions, good quality, unique design, and difficult to find on the market.In 1965, BrooKSTONE published a 24 -page category black and white advertisement in PopularMeChanics magazine, selling "difficult tools"; BrookStones mail order business officially started; mail order directory interpreted the development process of BrooKSTONE business products:Hard to Find Tools) to creative life products.In 1973, with the gradual growth of Brookstones mail order, the first retail store opened in Petersberg in New Hampshire; until 2016, Brookstone operated nearly 300 stores in many high -end shopping centers and major airports in the United States and Puerto Rico.In 2014, Sanbi Group cooperated with the collar capital and Ge Capital to acquire and operate BrookStone to use its own channel advantages to enable BrookStone to enter a new period of global development.In 2016, Chinas first Brookstone flagship store opened in Nanjing, marking that BrookStone officially settled in China.In 2015, BrookStone (China) was established and proposed a new brand concept of "Smartliving", which is always concerned about the quality life of modern urban peoples longing: Connectivity anytime, anywhere, and relax the body and mind to maintain entertainment mentality.BrooKSTONE (China) plans to open a number of direct -operated experience stores at the core shopping malls, airports and high -speed rail stations in first -tier cities in China to sell BrooKSTONE brands and other world -renowned brands.BrooKSTONE is a novelty product procurement and wholesale supply chain company, which will build domestic sales channels for new strange products, and assume the functions of brand promotion, product planning, marketing, sales training and other functions.