Boshon Holdings, a well -known brand in the fashion and leisure down jacket industry, is welcomed by the market with its vitality/enjoyment/fun brand characteristics.
The "Snowfield" brand was founded in 1997. It is a rising star of the Chinese down clothing industry. The youthful and dynamic and stylish brand image is loved by consumers.
On the basis of maintaining a youthful style, Snowfield continues to enrich the connotation of the brand and create a brand image full of passion and vitality.Through innovative marketing methods, the brand spirit of "enjoying extraordinary" is passed on to the majority of consumers, infecting the younger generation subtly, and cultivated a good brand awareness and reputation, and the brand market competitiveness is significant.
In 2016, Xuezhong set off, introduced the brand concept of "pan -outdoor, life", conveyed the brand philosophy of "enjoying outdoor", and creating a pan -outdoor ecological chain.In order to meet different types of outdoor demand, we will launch four product series such as skiing, walking outdoors, outdoor outdoors, and urban outdoor, and provide outdoor enthusiasts with high quality of "more outdoor, more fashionable than outdoor, more function than outdoor" With cost -effective outdoor products, it has grown rapidly in the boom of Chinas outdoor sports.