H.D.Leemercantile founded the Lee brand in Kansas, USA in 1889.In 1926, LEE invented the worlds first zipper jeans 101Z series, and later launched the famous Hail-On-Hide Hermodidic Edition and LaZys, a backbag product, became the classic logo of Lee.From launching the first protective LEEBIB worker trousers, to the classic 101 series produced by the 13 Anshi Danning, Lee has always been innovative.Important role.Lee has always preserved traditions, while continuous innovation, steadily occupying the leadership in the denim fashion industry, connecting with the younger generation of fashion, is known as the classic of denim culture.
To this day, Lees long history has made it a major mainstream of American jeans.Its products still have a certain level and value in both perspectives and avant -garde perspectives, and have become the code of classic and stylish jeans.
The companys brand is ranked 462 on the 2006 "World Brand Fortune 500" in the World Brand Laboratory (WorldBrandlab).
Lee jeans have been born from birth to the present, and have a history of more than 100 years.With its first and classic design, Lee jeans have become the classic and authoritative authority of the jeans, and are known as one of the three major jeans brands in the world.Lee jeans attracted the attention of global pursuit of fashion men with its simple and pure style, representing the European fashion trend mens brand.
The Lee Autumn and Winter Fashion Conference broke the traditional form of the latest clothing to show the latest clothing by the model to the T -shaped platform by the model to show the "background" and then cooperate with special scene matching.Matching by itself, Beijing Bedtapas & Bar, VF Groups creative team unexpectedly chose this little -known place.Tell the world about the long history and the traditional culture of the ancient capitals, echoing the cultural heritage of Lee & Wrangler itself, and the cooperation is just right.
Today, Lee has been sold in more than 200 countries and regions around the world.In 1995, the cowboy king, which recorded a century -old cowboy, officially announced its entry into China.