On July 15, 2015, Beijing Pathfinder Outdoor Products Co., Ltd. was renamed the Pathfinder Holding Group Co., Ltd.
Beijing Pathfinder Outdoor Products Co., Ltd. was established in January 1999. The company establishes a chain retail network and e -commerce sales system through brand shaping and promotion, product development design, marketing network construction and optimization, and supply chain integration and management.EssenceOn October 30, 2009, the roadkeeper was listed on the GEM, becoming one of the first 28 companies in GEM in the country, and the stock code: 30005.
The rapid growth root is rooted in the dream of independent brands.Pathfinder takes the mission of "creating excellent brand and sharing outdoor sunlight life", positioning the brand as "pursuing scientific and technological innovation, providing safe and comfortable outdoor sports equipment for brave and aggressive people", and widely adopts new materials, new technologies, and new processes.The product covers all areas of outdoor life.
The company continues to build the "quality, innovation, and service" three core competitiveness, and the management system has been perfected. At present, the company has its own research and development center, and the 150 -square -meter outdoor product test laboratory has also been completed in the same period.In 2008, it became the "Beijing 2008 Olympic Games Franchise Supplier", and the 2009 contract was signed as "exclusive special product of the South (North) Polar Examination Team of China" and signed a strategic agreement with the China Polar Research Center in 2013. The two parties will further strengthen the polar environment for the polar environmentR & D of outdoor equipment technology.
Combined with the sales strategy of "refined channel management and in -depth marketing", the companys marketing network has spread throughout 31 provinces and municipalities and autonomous regions, more than 200 large and medium -sized cities. As of November 2013, the total number of chain stores in the roads has reached theMore than 1600.
"Growing up and sharing together", the road visitor has established a unique employee welfare distribution system based on this cultural core, and also extended the concept of sharing to the relationship between partners, stakeholders, and even the entire society.Ecological environmental protection and social welfare responsibility have become an important part of corporate culture.The company has launched a number of ecological protection public welfare activities such as "Protecting Tibetan Antelope", "Mothers Water Cellar", and "Protecting the Dian Golden Monkey".When the compatriots encountered natural disasters, the pilot also actively extended a helping hand. In many major earthquake disasters such as Wenchuan, Yushu, and Yaan, the roads all quickly responded to donations and donations quickly.The title of "Advanced Collective of Earthquake Disaster".
In 2012, the road visitor opened a new brand to advocate the "brave heart" and signed a contract with Wang Feng, a famous Chinese rock -roll -up musician Wang Feng as the brand spokesperson.Whether in outdoor challenges or your own life, advocate everyone to end the "brave but dare", and use the courage to take the steps that they never dare to take.
In 2013, the development strategy of multi -brand development of the roads was deepened, and its e -commerce brand ACANU (Arkeno) and high -end outdoor sports brands DiscoveryExpedition developed steadily.The formation of complementary relationships enables the companys products to cover the target consumption group to a larger scale.The e -commerce platform of the road also showed explosive growth, once again leading other brands in the domestic outdoor industry.
This is the best era. The rapid development of the Internet provides new opportunities for traditional brand development.In 2014, the company also unveiled a new chapter of strategic development as the fifteenth anniversary of the establishment of the road.Under the leadership of Internet thinking, the road visitors have clarified a series of new strategic ideas, and multi -brand strategy has continued to deepen the development; based on the strategic mergers and acquisition of the Singapore Asiaatravel website as the foundation, build a service platform that serves global outdoor sports and in -depth experience travel.; And further strengthen the diversification and mature operation of outdoor vertical e -commerce.The development of a brand is not only to win at the starting point, but more importantly is to win at the turning point.
The dream of taking off is burning the passion of the second entrepreneurial business.