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Hugoboss Hugo Bobos Brand Introduction

Hugoboss Hugo Bobos Brand Introduction

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The core brand of BOSS symbolizes pure and low -key luxury charm.The mens clothing series provides refined modern business clothes and evening clothes, elegant leisure clothes and high -end sportswear after get off work.The womens clothing series of the BOSS brand shows a soft and gentle temperament, focusing on exquisite fabrics and elegant details.A variety of modern business clothes, high -end leisure clothes, and charming evening dress perfectly integrate the stylish silhouette and excellent design and classic elegant temperament.Shoe products and accessories, as well as franchised watches, eyes and perfumes for mens and womens and womens series.
Bossgreen is a sportswear series of HugoBoss, which spans the boundaries between modern leisure clothes and high -performance golfes.This series perfectly integrates fashion, lifestyle and functionality, and creates a unique dynamic shape with a very visual impact color.
Bossorange is the urban casual dress series of Hugoboss, exuding a casual atmosphere.Men and women targeting casual life fashion costumes use their personality and cultural mobility and spontaneous as part of their personal mentality.Create a simple and modern shape with shoe and accessories with franchise watches, eyes and perfumes.
In the Hugoboss brand, Hugo symbolizes novel shapes and avant -garde urban customs.The brand combines these quality with its roots and traditions, and integrates fresh silhouettes and innovative details in classic dress art.Both womens and menswear series have a confident and fashionable atmosphere; shoes, accessories, and authorized perfume complement each other.
Hugoboss Group is one of the leading companies in the global high -end and luxury market.The Group is headquartered in Meinsen, Germany. It has nearly 12,000 employees and its annual sales in fiscal 2012 reached 2.3 billion euros. It is one of the most profitable clothing manufacturers in the global clothing market.
The Group focuses on the development and marketing high -end womens clothing and mens clothing and accessories.Its brands include BOSS core brands, Bossorange series, Bossgreen series, and innovative brand Hugo. Hugoboss targets customers with clearly divided different consumer groups.Each brand covers a wide range of product series, including classic-modern business clothing, elegant evening clothing and sportswear, shoe products and leather goods, as well as franchise perfumes, glasses, watches, childrens clothing, motorcycle helmets, mobile phones, mobile phone accessories, and home textiles.
The intensive marketing activities and sponsorship of sports and cultural activities have enhanced the recognition of Hugoboss and its brand image globally.The company also shines in the major fashion activities of the global fashion capital, which further highlights the attractiveness and acceptance of various brands in the main target groups, making Hugobosss brand a favorite fashion brand.
The companys products are sold in 129 countries around the world.Today, consumers can buy Hugoboss products at more than 6,800 sales points.There are about 1,200 stores and franchise stores under the Group.Due to the continuous advancement of the Groups retail activities, the number of retail stores has also increased to 840.The Group currently has an online store in China, Germany, the Netherlands, France, Britain, Austria, Switzerland, and the United States.
In addition to Hugobossag, the Group also has 53 comprehensive subsidiaries committed to local operations.32 subsidiaries are distribution companies.