WRANGLER is a brand derived from the western United States. It is tied with Levis and Lee to the three major cowboy brands in the United States. The long history dates back to 1904. It is welcomed by denim and denim competitives.As a game!It is said that during World War II, it was a order of U.S. military uniforms!In modern times, it still has a modern atmosphere with confidence and traditional classics.
To show the spirit of "jeans designed for denim".The design is designed with "the spirit of the western United States". It is designed according to the needs of the real western denim. It is actually not exaggerated, fully showing the rough, bold and restrained feeling of the western denim of the western United States.
Due to recognizing the special needs of denim, Bluebell has expanded the production line and dedicated to the denim route, creating a model of the western image of blue jeans.The earliest WRANGLER jeans are called 11MW (Men`swestern), and mainly based on the western horsepower racer (Rodeo) as the image label.The biggest difference between WRANGLER jeans and Lee jeans is that Wrangler replaced double -arched decorative light lines in the rear bag in the rear bag.In the late 1940s, Bluebell invested a lot of funds to publicize in Hollywood movies in Hollywood, which greatly increased the popularity of Wrangler and was also loved by the Hollywood horse -traging film superstar Rodeoben.In the early 1950s, Wrangler first launched black Danny shirts and black jeans on TV shows.During this period, Wrangler also developed womens jeans series-Jeanies.In the 1960s, Bluebell launched a series of denim supplies such as saddle, horse boots, denim hats, etc.In 1961, the Wrangler Branch was established in Brussels, and later added a distribution network in Belgium, Germany, the United Kingdom and other places, making Wranglers western denim image successfully land in Europe.In 1984, Bluebell gradually turned to privatization, and it was slowly disintegrated in the European branch until it was acquired by VFCORPORATION JIN in 1986.
American VF Group
Founded in 1899, Fulfu Group was founded in Lidin, Pennsylvania, USA, and has developed into one of the worlds largest marketing companies (NYSE: VFC).EssenceThe annual turnover of more than $ 7 billion.In the past 100 years, wealth has continuously created high -quality and high -value brand clothing for consumers, and has achieved great development.The Cowboy series of Fufu, outdoor series and professional clothing are in the leading position in the market, and the sales network is located in various channels.
In 1974, Fufu Group invested in the establishment of Fufu (Asia) Co., Ltd. in Hong Kong, China.The Guangzhou representative office, Shanghai representative office and Qingdao representative office are responsible for the business contacts of various clothing, bags and shoe brands under the groups various clothing, bags and shoe brands in China.
In 1994, Fufu Group established its first wholly -owned company in mainland China -Hengdeli Clothing Co., Ltd., and successively established branches in Guangzhou, Shanghai and Beijing.So far, Hengdeli Clothing Co., Ltd. has more than 700 employees and is responsible for the operation of the Fufus denim brand series in China, including production, market promotion and sales. The brands currently involved are Lee and WRANGLER.In 2006, in order to accelerate the response to market demand, VF Group established Hengdeli Clothing Co., Ltd. Shunde Branch, which is specially responsible for the development of water washing and various types of clothing model production of denim products.
In 2007, Fufu Group established Fufu Clothing (Shenzhen) Co., Ltd. in Shenzhen, and established branches in Guangzhou, Shanghai and Beijing.Wufu Clothing (Shenzhen) Co., Ltd. has developed rapidly. At present, there are more than 300 employees in China. Her main business scope includes the operation of the outdoor and extreme sports brand series of Fufus outdoor and extreme sports brand. The brands operated include: outdoor sports brandsTHENORTHFACE, extreme sports brand Vans, fashion bag brand Kipling.VF Group has invested huge investment in China and is convinced that China has a huge consumer market.The Group will continue to seek business opportunities to lead its famous brands into the Chinese market.The business of VF Group in China is booming. It is sincerely invited people who are interested in the clothing industry to join and grow together with the VF family.