Beginning in the United States in 1953, the clothing brand under the well -known magazine, its clothing/shoe/leather goods and other products entered the Chinese market in 1986.
A naughty rabbit head plus Playboy, which was created by the American Hugh Hefner in 1953, Playboy-1953-after nearly 50 years of development, after several times of sharpening, the pupae became into the pupa.Butterfly has become a well -known international brand with global fashion trends; in 1986, Playboys "Playboy" brand clothing entered the Chinese market. It has been carefully created for more than 20 years, which has allowed the majority of Chinese consumers to appreciate the international brands style.The style of elegant and elegant and happy has become a symbol of modern peoples noble identity.
Guangdong Hanbang Industrial Co., Ltd. is the world-famous "Playboy Play Play-1953-" in mainland China. It was established in 1999. Since its development, the brand awareness has spread throughout the country.Many of them are loved by consumers.
The companys varieties include a series of suits, down jackets, coats, cotton clothes, T -shirts, shirts, and pants. The relatively complete sales system formulated by the company has catered to the markets requirements for brand products "high -level, high quality" requirements for brand products.With the rapid development of the modern economy, the purchasing power of mainland China in the 21st century has also rapidly improved, and consumers brand awareness has also been strengthened day by day.Development goals.
In 2015, Playboy announced that it signed a 10 -year cooperation agreement with the Chinese company Handong Unithed to authorize its manufacturing and distribution of various fashion products to the Chinese market, including mens and womens clothing, shoes, accessories, leather goods, bags, etc.