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Emperor Dickies brand introduction

Emperor Dickies brand introduction

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On March 11, 1922, Charlesnathanwilliamson and C.Donwilliamson and Colonele.e.dickie bought the American back pants company in Vosburg.Two days later, they renamed the company Williamson-Dickie Manufacturing Company.At first, the company had only 35 employees. In a small building on Poa Street, Vossburg, more than 400 employees later. By 1926, the companys only 4 years later, the Dickies brand became the companys registered trademark of the companys registered trademark.EssenceAfter being aware of the companys main advantages is wearable, high quality and low cost, Williamson and Coloneldickie invested their income again in 1930, helping the company to increase another 250 employees by 1933.
Dickies started continuous innovation in the clothing industry after the early success.By 1935, Dickies became the first clothing company in the southwest of the United States to use the linear production method.While experiencing these success and constantly becoming the first in the industry, C.DONWILLIAMSON does not forget to ensure that Dickies can truly meet the needs of customers.In the 1940s, Dickies began a revolutionary measure to become the first major clothing company to use consumer surveys. After that, many famous inventions of Dickies were released.A survey for denim found that the jeans worn by the denim are not satisfactory. Pants with front -side seam crafts often hook the bushes and lifted them off immediately.On the basis of these feedback, Dickies has developed back -to -side sewing processes, and now it has become the denim industry standard.
During the Second World War, Dickies was involved in the military production industry and produced more than 9 million uniforms for the US military.These uniform uniforms are also very popular in the peaceful age. The Dickies Khaki working set of $ 6.2 has become the same choice of male workers in the United States.From 1947 to 1949, Dickies continued to maintain the industrys leading leader. From the launch of the "wearable -resistant" fabric to make the pants folds not deforming for a long time, the knee is not relaxed, installing zippers on work pants, to the invention of revolutionary "setting" scalding technologyAnd get patent.In addition, Dickies continues to design fair prices for customers and meet their career and life needs.By the 1950s, the celebrities recognition of Dickies made the brand more famous. Henryfonda starred in "angry grapes", Franksinatras "chaos loyalty", Humphreybogarts "escape", and "Life" magazine advertisements all contained Dickies.The emergence.
Dickies has maintained trends and innovation in the field of professional work in decades.In the 1960s, Patboone endorsed the British campus slim pants of Dickies $ 7.98; in the 1970s, $ 10.96 yellow -green strap pants and $ 5.97 flared jeans were loved by college students. By the 1980s, $ 14.99 Dickies? PaintGraduate pants and $ 19.99 cotton tannin jackets are all the rage.
By the 1980s, Dickies will refurbish the global headquarters of Vosburg -108 -year -old Stephenf.austin school building to keep up with the speed of business development. Almost at the same time, a new wave of Dickies fans and loyal hobbiesThe person starts to appear.Surfing and skateboarding stars, major musicians, social celebrities and new generation of fashion idols suddenly began to support the Dickies brand. As workers are warmly welcomed in the world, Dickies not only becomes a global brand, but also with its resistance to wearing, comfortable, comfortable, comfortable, comfortable, The iconic appearance and style became a lifestyle brand.Today, not only rap singers or TV stars will wear Dickies to take pictures, electrician or construction workers will also use Dickies as their own work brands.Dickies still provides professional quality workers for men and women working hard in 60 countries around the world. This original and reasonable high -quality American brand still attract everyone who loves pragmatic clothing.