Hailan House "(English abbreviation: HLA) is a clothing brand of Hailan Home Co., Ltd., mainly using chain retail models to sell mens clothing, accessories and related products.The family officially landed on the A -share market, and the securities code was: 600398; on December 29, 2015, according to the statistics released by Standards, the market value of Hailan Home Co., Ltd. has exceeded 60 billion yuan (about 9.498 billion US dollars);As of December 31, 2017, the number of stores in Hailan House has reached 4,550, and it is located in 31 provinces (autonomous regions and municipalities) across the country.
Hailan House implemented a national unified chain management management of each store, and achieved both "even" and "lock": "Lian" lived in the brand, "Lian" lived in the image, "Lian" lived in the service.Lock "" holding management.Each department of the company can also serve the store in accordance with the standardized business process, and standardization has become the guarantee of "copying" in Hailan House.