Nike is a world -renowned sports goods manufacturer.Nikes trademark pattern is a small hook with simple and powerful shape. It is like lightning. At first glance, people think of the speed and explosive power generated after using Nike sporting goods.
Nike is known as "the most successful consumer goods company in the world in the world" in the past 20 years.In addition to strengthening high -tech sports performance, Nike sports shoes are now more particular about fashionable design, and frequently cooperate with the trend of people from all walks of life to launch a joint limited edition.In the United States, as many as 70 % of teenagers have a pair of Nike shoes.
"Sports" is Nikes language
Nike has always inspired every athletes around the world and presented the best products as a glorious task.Nikes language is the language of exercise.Nike invested a large number of manpower and material resources for the development and development of new products.Nikes first air cushion technology brought a revolution to the sports industry.Sports shoes made by this technology can protect the athletes body well, especially ankles and knees to prevent it from splattering during strenuous exercise and reduce the impact and wear of the knee.As soon as the air cushion technology is launched, it is very popular.
In 2001, Nike launched a new type of shock -proof technology called SHOX after developing the air cushion technology.Sports shoes produced by this technology are also very popular, and sales have risen.In addition to sneakers, Nikes clothing also has no shortage of innovation.For example, high -performance textiles made by FIT technology can effectively help athletes train and competition under any meteorological conditions.Other sporting goods manufactured by Nike, such as: watches, glasses, etc. are high -tech crystals.
In 1988, Danwieden, founder of WieDen+Kennedy Advertising Company, created the loud slogan of "JustDoit" for Nikes new round of advertisements.Nikes "JustDoit" (JustDoit) was named one of the 5 most best advertising signs in the 20th century by the famous "Advertising" magazine.In the case tutorial of the Smithsonianinstification.Nikes slogan, Justdoit "is also the psychological concept of Nike.
Significance
The name Nike is auspicious in the eyes of the Westerners, and it is easy to read and remember.Nike trademark symbolizes the feathers of the wings of the Greek goddess of victory, which represents speed, and also represents dynamic and gentleness.Nikes Nike trademark, the pattern is a small hook with simple and powerful shape. It is like lightning. At first glance, it is reminiscent of the speed and explosive power generated after using Nike sports products.For the first time, the sneakers named after "Nike" have square convex grains to enhance stability. On both sides of the shoe body, there is a knife -shaped curved hook, symbolizing the wings of the goddess.